Shade by Randa | Application Preview
Shade by Randa is seeking government grants to expand its business operations, increase inventory, and enhance marketing efforts. The company specializes in organic and safe eyewear products, aiming to provide more options for customers. Key funding will be allocated toward redesigning the website and improving social media presence, alongside plans to establish a physical store.
The business plan includes scaling operations, collaborating with other brands, targeting international markets, and offering free prescription exams. A unique feature will be virtual reality try-ons for eyewear. Shade by Randa intends to hire a dedicated team and create exclusive designs for various artists and celebrities.
The application highlights the significance of the business being black and woman-owned, with a focus on customizing eyewear for those with sensitive skin. Past collaborations with music artists demonstrate the potential for growth within the industry. With proper funding, the business aims to evolve into a multimillion-dollar entity.
In terms of competition, the primary rivals include Coco and Breezy, Bohten, and Zenni Optical. Shade by Randa's competitive edge lies in its unique customization options for frames, cases, and cloths, as well as the use of hypoallergenic materials like acetate and the innovative Buffalo horn eyewear. By implementing virtual try-on technology, the business anticipates increased sales and customer satisfaction.
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General Information
Business Registration Number: 83-1761279
Location: Lebanon, TN, United States
Length of Operation: 3
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
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Funding Usage
We want to expand our brand,& increase inventory. Our store offers organic,& safe products and we want to bring in more inventory for our customers. Marketing is a huge part of the funding usage as the consumer needs to see our brand. Our website has to be redone,& our social media platforms. We are also looking to open a brick and mortar store. With marketing, photographers, models,new inventory,& more customers, our store will sure to be excel overtime.
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Business Plan
-Scale my business -Collab with other brands -expand our market to international -offer free RX exams -offer virtual reality try on for eyewear -open a brick and mortar -hire a team -design eyewear for multiple artists/celebrities My business is black and woman owned. We offer eyewear for people with sensitive skin,& can customize any frame and any case. Our business has worked with multiple music artists and we are wanting to expand within the industry. I am confident that funding could turn my business into a multi million dollar entity. My team is ready to work and I want to be able to fund them so that we can take Shade by Randa to the next level.
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Self Identified Competition
Coco and Breezy Bohten Zenni Optical You won’t find our frames on any of our competitors website. They also don’t offer customization to your cloth,cases,& frame. We have had the opportunity to do this and our customers are very pleased with their purchase. Most of our frames are acetate wich is hypoallergenic and good for those with sensitive skin. We also offer Buffalo horn eyewear which can help regulate blood pressure,& forms to your face overtime. We also want to implement virtual try on,& uploading your RX. This will shoot our sale up and have our customers shop with confidence.
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Contact Applicant
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