Pretty Dead Cosmetics | Application Preview
Pretty Dead Cosmetics is seeking government grants to support its investment in product development, packaging, and marketing. The funding will facilitate marketing initiatives that include photo shoots and influencer partnerships, essential in connecting with audiences on platforms like Instagram and TikTok.
The business plan emphasizes the importance of social media and influencer relations for brand success, alongside creating unique, high-quality makeup formulations that can differentiate the brand in a competitive market.
The grant application argues for approval by highlighting Pretty Dead Cosmetics’ commitment to diversity and authenticity in the beauty industry. The brand promotes a vegan makeup line that resonates with a demographic that values genuine representation and cruelty-free products.
In terms of competition, the brand mentions established names such as Kat Von D, Lime Crime, and Jeffree Star Cosmetics. However, it identifies a competitive edge due to those competitors facing significant backlash in recent years, attributed to problematic leadership. Pretty Dead Cosmetics aims to fill the gap created by these companies and appeal to a more conscious consumer base.
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General Information
Business Registration Number: 852515471
Location: Palm Springs, CA, United States
Length of Operation: 1
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: NO
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Funding Usage
Funding will go directly into the investment of product, packaging, and marketing expenses. Marketing expenses will consist of photo shoots and influencer relations.
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Business Plan
From a marketing standpoint, social media and influencer relations will drive the success of the brand. The beauty industry strives off of Instagram & TikTok. From a product standpoint, having the proper funding will open the door to perfecting and creating a formula that will stand out from competitors. Pretty Dead Cosmetics truly stands for diversity and originality in the beauty industry. In wake of trending conversations and events, our demographic truly appreciates the authenticity behind our vegan makeup line. We are authentic, cruelty free, and accepting of all backgrounds.
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Self Identified Competition
Kat Von D, Lime Crime, & Jeffree Star Cosmetics, All three competitors listed have had major backlash in the last 5 years. All of these “alternative/Indie” companies have had CEO’s/Founders that are deemed as problematic. These are 3 major failing companies that have lost an audience due to the negligence of their leaders.
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Contact Applicant
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