GOFHUR GROUP LLC | Application Preview
GOFHUR GROUP LLC is seeking government grants to improve their dating app, "Purpose." The funding will be allocated towards enhancing user experience and boosting marketing efforts. The business plans to implement several key initiatives, including global expansion with multi-language support, networking opportunities, friendship meetups, and innovative features like virtual reality (VR) meetups.
"Purpose" is targeted at adults aged 18 and older who are interested in forming meaningful connections in a secure environment. The online dating industry is currently valued at $4 billion, and the app aims to distinguish itself from competitors such as Bumble, Tinder, Hinge, and eHarmony by focusing on users seeking long-term relationships rather than casual encounters.
The application outlines a goal to grow by 33% annually over the next five years and to expand internationally. The competitive edge of the Purpose app lies in its women-first approach and features like dynamic profiles, audio messaging, and upcoming VR capabilities, all aimed at fostering serious connections.
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General Information
Business Registration Number: GOFHUR GROUP LLC
Location: Suwanee, GA, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: $250k to $500k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
We will use this funding to enhance the user experience on the app and for marketing.
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Business Plan
Our future goals include the following components: 1. Global expansion, coding in multiple languages 2. App Updates to include a. Networking opportunities, b. Friendship meetups, c. Virtual Reality (VR) to take the online dating experience to another level, allowing virtual meetups with your match. We plan to increase at least 33% percent each year for the next 5 years. We will eventually code in other languages and expand outside of the United states. The Purpose App, “Purpose” is a U.S. based mobile dating application that any user can utilize that has access to a smart device. This app will target adults, ages 18 and older, who want to make meaningful connections with others in a safe and secure environment. The online dating market currently represents a $4 Billion dollar industry and Purpose is differentiating itself from its competitors by offer a unique user engagement experience that focuses on those individuals that want to make a significant connection or are looking for a more long-term serious relationship versus those that currently exist on the market to offer quick meet ups and hookups. The Purpose app is a purpose driven match making app that encourages people to find their Purposeful relationship.
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Self Identified Competition
The online dating market is a $4 billion dollar industry and apps like Bumble, Tinder, Hinge, and eharmony are leading the industry. a. Bumble statistics: 42 million active users; 1.2 million subscribe to app’s premium features. 94,000 new users each day; 23 million new matched every week; Revenue 2020: $337 M, 2019: $240M; 2018: 190M; 2017: $100M; 2016: $10M (launched in 2014). b. Hinge statistics: 6 million active users; 400,000 subscribers to app’s premium features; Revenue 2021: >$200M; forecast 2022: ~$300M c. Tinder statistics: 75 million active users; 9.6 million subscribers; Revenue 2020: $1.4B; 2019: 1.15B; 2018: $805M; 2017: $403 M; 2016: $169M d. eHarmony statistics: 20 million active users; 750,000 paid subscribers; Revenue: $250M per year As a women’s first app that is focused on building meaningful connections, the Purpose app differentiates itself from its competitors by offering unique features such as dynamic profiles with GIFs, audio messaging, virtual gifts, and future iterations will offer VR capabilities. Matchmaking is based on the users’ dating goals with the intent to find quality matches versus hookups. Selecting a dating app is based on the user’s style of dating. The Purpose app will market itself for those that want serious and/or meaningful connections.
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