Lift Specialties | Application Preview
Lift Specialties is applying for government grants to fund the purchase of a service van and outfit it with essential equipment such as an air compressor, a laptop, a printer, and shelving for parts. The funding will facilitate operational readiness by ensuring that necessary parts are stocked on the van.
The business plan highlights the founder's extensive 12 years of experience in the field, emphasizing a strong sales approach through direct outreach and established relationships. With a solid foundation, the plan includes future advertising via social media and a broader service offering that will extend from industrial equipment to passenger cars.
The rationale for funding approval underlines the demand for forklift services, noting that these machines are essential for transporting goods in warehouses. The founder believes their unique industry experience, combined with a strong focus on customer care, sets them apart in the market and will drive success in this largely untapped niche.
Competition includes established companies like Carolina Handling, Gregory Poole, and Tri-Lift. However, these competitors often come with high overhead costs, which Lift Specialties will avoid. The competitive edge is rooted in the personalized service offered by the owner-operator model, which allows for direct communication with customers and lower service costs—estimated at a 30% savings compared to competitors. This approach aims to attract customers who seek both affordability and quality, positioning Lift Specialties for success in the forklift service industry.
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General Information
Business Registration Number: 2396538
Location: Lillington, NC, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
The funds will be used to purchase the van and well as to outfit it with an air compressor. The installation of the Laptop and Printer as well as shelving. This funding will also aid with having parts ready for use on the shelves of the van.
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Business Plan
With my sales history and knowledge of the industry I will be soliciting daily with literature and word of mouth. I served as a field service tech in this same industry for 12 years and know how to achieve new buiness as well as how to keep it. Once the business is in full swing, I intend on advertising via social media as well as expanding my customer base from industrial equipment to passenger cars The forklift industry is a lesser known gem. Forklifts arent going anywhere and everything in your home came in on a pallet. As long as we dont start making our own furniture and growing our own groceries, products must be moved in warehouses via forklifts. These machines have the same needs as the cars on the road and most of the time require additonal services due to the nature of their workload. Guys like me with my industry experience are 1 in 100. A CEO with my experience will prove to be a success because they know both sides of the business. I have made the companies that I have worked for very successful because of my customer care practices. Now its time I go into business for myself.
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Self Identified Competition
Carolina handling , Gregory Poole and Tri-Lift are my main competion. These companies are successful in their own right however they are increasingly expensive and get more expensive as the years go on. They have overhead that I do not have and large faculties that they must pay. Large buildings they must maintain and dozens of service vans they must maintian. I am honest and upfront, I provide a service that is much more intimate than any of my competitors. I am by far a better technician than 80% of the techs they sent to a customer. I provide a cost savings of 30% average and they will get the same if not better service from my company. When the customer calls my company they will speak to the owner who will also be on site as their tech. From a customers stand point, it gets no better than that. my competition leaves many customers on the table who are not able to afford their rates, those customers as well as the ones looking to save will ensure "Lift Specialties" is a success
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Contact Applicant
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