Structure Hospitality LLC d.b.a. Degaje Local Mark | Application Preview
Structure Hospitality LLC, operating as Degaje Local Mark, is seeking government grants to fund the expansion of additional locations and real estate investments for this purpose. They currently operate in a prominent plaza alongside major US retailers and have received interest from Mishorim Gold Properties LLC to introduce their concept into other plazas across the country.
The business plan is spearheaded by an experienced team, particularly the owner's husband, who boasts over 20 years in hospitality management. He previously developed a successful sports bar chain with over 30 locations in Florida. Degaje aims to collaborate with local initiatives like the Pasco Co. Smart Start program, raising the profile of new businesses while offering a premium coffee and wine experience.
Supporting their funding request, Degaje highlights several key factors for approval:
1. Vision: They revitalized a struggling coffee shop in a high-income area and invested $30 million into improvements.
2. Tenacity: They adapted during the COVID-19 pandemic, operating safely while surpassing 2019 sales figures, which made them ineligible for certain relief funds.
3. Experience: Their leadership brings extensive expertise in hospitality, including brand development and community engagement.
4. Results: After a remodel in early 2021, they achieved near 200% sales growth, with potential for further increases through extended hours.
Degaje acknowledges competition from established coffee brands and local shops but emphasizes their unique coffee and wine bar concept. Their main competitors include Provisions, Elevation Coffee Roasters, and Treble Makers Dueling Piano Bar.
Degaje's competitive advantage lies in their commitment to originality, staff and leadership training, and fostering community relationships. They prioritize customer feedback and strive for collaborative menu development. By uplifting local entrepreneurs and creating a model that can adapt to any community, they have positioned themselves as a must-visit destination for high-quality coffee and exceptional service in the Tampa Bay area.
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General Information
Business Registration Number: 83-4051865
Location: Lutz, FL, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: $250k to $500k
Annual Gross Expense: $250k to $500k
Open to Loans: YES
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Funding Usage
Expansion of additional locations and/or real estate down payment for such expansion. Our current location is located in a "big box" plaza with some of the biggest retailers in the United States. Current property owners and management, Mishorim Gold Properties LLC, has also approached us about adding our concept into several of their plazas located throughout the US
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Business Plan
My husband's background is 20+ years hospitality management and partnership. His last company started sports bar concept that has grown into 30+ locations in FL since 2001. Our ambitions are to continue to work with Pasco Co. Smart Start program and showcase new businesses along with providing the best luxury coffee and wine experience in the state. We would like to expand our operation and within 5 years offer a franchise opportunity or public investment. Investors will be glad to know the following when it comes to whom they are placing bets on; VISION - APR 2019 purchased failing coffee retail operation in underserved plaza located in richest zip code for Tampa Bay just months before takeover and 30M improvement TENANCITY - 2020 Stayed open through Covid by adhering to protocols and state recommendations and actually did more business than 2019. (which disqualified us from attaining any relief from Restaurant Revitalization Fund) EXPERIENCE - More than twenty years of professional hospitality leadership experience including; conceptual design, brand creation, charitable fundraising, community development, R&D and scale. RESULTS - 2021 March did a light remodel, upgraded equipment and increased sales near 200% growth with room to grow with extending hours of operation. Our online reputation speaks for itself however, our passion is to continue to deliver a unique dining and shopping experience featuring the highest quality ingredients and promoting the local vendors that we partner with to help ensure their success.
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Self Identified Competition
Although we are one of a kind our nearest competitors are the Starbucks of the world and corporate coffee retailers. We operate as a coffee and wine bar promoting local fare. Local Competition - 1) Provisions - Local coffee shop featuring vegan menu. 2) Elevation Coffee Roasters - Local roastery with fine coffee and tasting room and we partner with them. 3) Treble Makers Dueling Piano Bar - Massive restaurant featuring dueling pianist that have extensive wine menu Originality takes many forms but the underlying principles of forming a unique food & beverage experience are very FUNdamental. We apply these fundamentals starting with leadership training down to the very most details of staff training. We extremely value the opinions of our clientele and are in constant search for collaborative menu creations from the staff and guests experience enhancements. We are extremely passionate about creating community and uplifting local entrepreneurs whilst drafting a very duplicatable concept that is universal, yet localized, and fit for any community. Lastly and foremost, our products. Our luxury coffee, coffee drinks and wine creations have absolutely been notably recognized by the Tampa Bay area as a must-see coffee destination. We pride ourselves on the superiority of our beverages and the level of customer service to justify a $10 latte.
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Contact Applicant
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