Cole Marketing | Application Preview
Cole Marketing is seeking government grant funding to enhance its operations by hiring college students for paid internships and acquiring products and equipment for its wearables business. The primary objective is to create a local hub for marketing and promotional products, targeting schools and corporations in the surrounding area. The plan includes launching an online platform for spirit wear and eventually establishing a physical storefront where customers can experience products firsthand.
The application highlights a community need for personalized service and local engagement, emphasizing the importance of face-to-face interactions in a market increasingly dominated by online transactions. Cole Marketing aims to differentiate itself from competitors like 4imprint.com by offering a personal touch and building trust with clients through direct communication and tailored recommendations. Strong supplier relationships also enhance their competitive pricing, reinforcing the commitment to provide exceptional value to customers. The funding would support rapid business growth and strengthen local ties.
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General Information
Business Registration Number: 45-5252078
Location: Delavan, WI, United States
Length of Operation: 6-10
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
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Funding Usage
This grant will award me an opportunity to hire college students who want to do a paid intern through my company. Additionally, it will allow me to purchase product and equipment to build on my wearables business for distribution to local sports teams for uniforms.
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Business Plan
My goal is to expand my market space, to all of our surrounding schools and corporations and to be their local one stop shop for all their marketing and promotional products needs. Additionally, it is my goal to offer an online spirit wear website for all the schools and organized teams. Long term goal is to have a storefront space with samples of my products for customers to walk in and look and feel the products. There is a need for my business in this community and surrounding cities, and with the expansion of hiring college students and paying them for an internship, it will allow that expansion to excel on a quicker basis. I am a huge investor in "shop local" and I want to be able to provide back the same to my community with the services I offer on a wider basis. There is also something to be said about a personal hands on approach and face to face appointments. With so much online buying, that personal touch has gone away. I love to interact with people and go above and beyond and be a trusted advisor to my customers.
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Self Identified Competition
4imprint.com Online promotional products warehouse The "personal" touch and bringing value to my customers business and purchases. I want to be their trusted advisor. I also have strong connections with my suppliers that give me the competitive pricing edge. I am not an online robot pushing orders. I give recommendations, suggestions and work through their business needs with them.
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Contact Applicant
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