The Purple Finch Skincare | Application Preview
The Purple Finch Skincare is applying for government grants to acquire new equipment and machines aimed at enhancing their skincare services. This investment is anticipated to boost income and expand their client base. The business model focuses on providing exceptional, personalized services with the latest tools to deliver impressive results, cultivating a community of satisfied clients who will promote their services through referrals.
The mission of The Purple Finch Skincare is to create a nurturing, safe, and calming environment for clients of all backgrounds, emphasizing overall well-being alongside skincare. They aim to offer outstanding service that contributes to healthy skin and a holistic approach to mind, body, and soul.
In terms of competition, their main rivals are larger salons and medical spas that prioritize volume over personalized client care, often leading to employee burnout. What sets The Purple Finch Skincare apart is their intimate studio setting, which allows for individualized attention and the development of meaningful client relationships. Their appointment-only model fosters a tranquil atmosphere and enables practitioners to provide tailored long-term skincare plans, resulting in higher client retention and satisfaction.
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General Information
Business Registration Number: 85-1623473
Location: Easthampton, MA, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
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Funding Usage
We plan on using the grant funding to purchase equipment and machines that will enhance our skin care services and in turn, help generate more income and broaden our client base.
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Business Plan
We plan on providing our clients with outstanding services using the latest cutting-edge tools and personalized techniques to deliver amazing results, exceeding our clients’ expectations. We intend to create raving fans of our services and skincare products who will in turn refer their friends and family, with an overarching goal of building a healthy skin community. We at The Purple Finch Skincare seek to provide a safe, comfortable, calming atmosphere and a haven for clients of every age, gender identity, and ethnicity by offering stellar services with the overarching goal of healthy skin for life. We seek to not only nurture skin, but also mind, body, and soul, striving for excellence in service to our clients as well as the community in which we work.
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Self Identified Competition
Our three biggest competitors in the area would be large salons and medical spas that have larger staff and more cash flow. These types of environments have a turn and burn attitude with tight scheduling. This business model leads to less individual attention to client needs and are more focused on the money that is coming in. Having worked in these environments before we can safely say that this also leads to burnout with employees. We are an intimate studio that leaves ample time for each client. This leaves us more space to work closely with each person and their needs. Our appointment-only approach creates a safe and relaxing environment for individualized attention. We work closely with our clients to provide a long-term skincare plan that will change over time as the skin becomes healthier. We do not have front desk staff and are thus interacting with our clients throughout the whole process, from the moment they arrive to when they depart, which contributes to a bond between the client and the practitioner resulting in strong caring relationships and an increased client retention.
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Contact Applicant
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