FrameItLenz | Application Preview
FrameItLenz is applying for government grants to fund various operational needs, including website functionality, internet services, product costs, office supplies, workshop fees, and additional logistics like shipping and storage.
The business plan focuses on placing its fashion frames in local minority-owned businesses and offering wholesale options to expand reach. The founder, with 15 years of experience in government marketing, aims to empower small business owners and be a role model in the community.
The overarching goal is to build strong relationships with local optometrists and leverage community resources for lens sourcing. FrameItLenz aims to compete with established brands like GlassUSA, Warby Parker, and Zenni Optical in the growing global eyewear market.
FrameItLenz distinguishes itself by offering unique eyewear designs made from innovative recycled materials, ensuring durability for prescription lenses. The brand's vision is to provide affordable and stylish eyewear options that cater to both fashion and functionality, challenging the dominance of high-priced designer labels and emphasizing the quality of its frames at competitive prices.
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General Information
Business Registration Number: 922629298
Location: Houston, TX, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
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Funding Usage
Functional application for website, Internet/Wi-Fi, cost of goods, office supplies, workshop fees, mailbox, shipping, transportation, licenses and storage
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Business Plan
I hope to have my fashion frame in local minority owned business within my region. Offer wholesale options Over the past 15 years, I have worked in government marketing. It was most rewarding to assist small business owners in achieving their dreams of being in business for themselves. Now I am prepared to preach what I teach. With the knowledge I have acquired, I can be that example for others. The ultimate goal of my business is to stay within the community and utilize local business owners for prescription lens requests. My vision is to have my eyewear in local optometrist offices and eventually sell my frames wholesale to small businesses across all fields.
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Self Identified Competition
GlassUSA, Warby Parker, Zenni Optical The global eyewear market is expected to continue growing, and fashion eyewear is a key segment of that market FrameItLenz has an exceptional value proposition in this space. We offer eyewear frames that have unique designs or are made from innovative recycled materials and sturdy enough to hold the heaviest prescription lenses. Whether you’re looking for the right pair of sunglasses, prescription glasses or even a stylish frame for your favorite Instagram pic, there are plenty of ways to find affordable eyewear. Most people know about the big brands like Ray-Ban, Prada, and Gucci (all of which have sub-brands) but have no idea that there are so many other options out there for both prescription as well as fashion-based frames. Not all eyewear is created equal; some brands use quality materials while others may be more interested in making money off their customers. Eyewear is a fashion accessory, so why not treat yourself to some aesthetically pleasing frames? There's no need to feel chained to overpriced designer brands—you can find many different styles and colors for both men and women and still stay within your budget.
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Contact Applicant
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