Medicine Warrior Apparel | Application Preview
Medicine Warrior Apparel is seeking government funding to enhance its marketing, social media presence, product offerings, training programs, and materials, with the goal of reducing costs and increasing revenue. The company plans to invest in equipment like printing presses and engraving tools to minimize reliance on outsourcing, allowing them to develop essential skills in graphic design and marketing.
Over the next five years, the business aims to achieve several key objectives:
1. Reduce outsourcing by acquiring foundational skills to manage expenses in bookkeeping, graphic design, printing, and engraving.
2. Purchase necessary materials and machines to improve revenue streams and reduce labor costs.
3. Enhance collaboration and training in marketing and research to establish intentional partnerships and better serve their target audience.
4. Open a physical storefront to expand sales beyond online and event spaces.
5. Establish partnerships with tribal organizations to gain recognition and align services.
6. Hire more employees to manage increased operational demands and seek guidance for further growth.
7. Continuously pursue grants, partnerships, and opportunities for business development.
Since the company's inception in November 2019, coinciding with the pandemic, it has shown resilience and dedication. The apparel targets an often-overlooked demographic by offering culturally relevant products that prioritize quality and intention, set apart from larger competitors like Nike, which often neglects pricing and cultural representation.
Medicine Warrior Apparel’s competitive edge lies in its understanding of indigenous culture, history, and its commitment to creating affordable, quality sportswear that resonates with both urban and rural audiences. The company believes that investing in its growth will yield significant returns, demonstrating its worth in a market that has historically undervalued indigenous businesses.
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General Information
Business Registration Number: 843695194
Location: Vineyard, UT, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
Mission: we would utilize the funding to optimize the marketing, social media, products, trainings, and materials to ensure cost effective expenses for the future while generating more revenue. We would purchase items like printing press instead of out sourcing, engraving instead of outsourcing for labor and cost, embroider, and trainings so we can learn the tools and trade of graphic design, printing, engraving, and improved marketing skills to better reach more intentional targeted consumers. If we could learn more of the basic skills then we could do more of the work instead of outsourcing to the many vendors and save costs to put back into our product and selves.
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Business Plan
In 5 years we plan to grown our business through: First-decrease outsourcing by learning the basic foundational skills to maintain our current business flow. Decreasing our expenses towards book keeping, graphic design, printing, and engraving. Second-purchase materials and machines to stop outsourcing for labor and cost. Increasing more revenue and balancing the materials needed. Third-increase collaboration and training for marketing, research, and development to have more intentional partnerships, reaching targeted audience, and providing products our targeted audience is searching. Promote company name, performance, quality, and experience that is recognizable, affordable, and accessible. Fourth-Attain a shop or store front to sell items at a location and not just online or at events but in retail. Fifth-register with tribal partnerships that rank and seek services from companies based on enrollment and rank of services provided and need. Sixth-increase employees to cover labors and attend full time to the company while seeking guidance and consultation to the growing need of attention the administration, labor, production lines, managements, and training. Seventh-continue to seek grants, partnerships, mergers, and opportunities to grow, learn, and develop as a company and business. We formed our company in November of 2019 and began selling in the first week of March of 2020. We began our business in the beginning and height of the pandemic and we are still here. We are resilient, hardworking, and determined. We are providing a good to a demographic with items that have not been provided specifically for them that is quality, culture, and intention. It is an overlooked demographic and niche of the industry of retail or sportswear. We are knowledgeable of the culture having come from it, custom, traditions, while learning to advance with the modern industry and knowledge that is needed to compete within the industry. We work hard and know our limits and when assistance is needed but to not rely on that assistance but problem solve barriers, and u foreseeable future. We are worth investing as we have not been seen as worth investing so we would work that much harder to show our worth.
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Self Identified Competition
Nike is our top competitor of sportswear for the indigenous people. But the prices and designs are something they forget is the whole reason many of the targeted audience doesn’t always align with their products. Prices are far out of reach of the demographic, designs are not always from the Native people, and they rely on their name and reputation with no outreach, collaborations, and attending of cultural events where more could be sold through attending pow wows, ceremonies, sporting events, towns, villages, and community events. Our prices, designs, quality, and interpersonal/intimate touch makes us known and reputable. We are Indigenous people with history, experience, talents, and knowledge how to provide this service not only to urban settings but rural, and on the reservation. We know how to target our people while being open to target the bigger general audience of sportswear. We provide quality clothing with designs that in the I distort sacrifices one or many of these factors which is why we are lacking in Indigenous sports apparel.
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