Kelly Marie Collections, LLC | Application Preview
Kelly Marie Collections, LLC is seeking government grants to enhance inventory and advertising efforts. The business aims to secure U.S. manufacturing to reduce costs associated with inventory, allowing more funds to be directed toward product development and local advertising specialists.
The company's solid track record spans 15 years, proving its resilience through challenging periods like the COVID-19 pandemic, which significantly impacted the wedding industry. Unlike most businesses in this sector that focus on services, Kelly Marie offers unique product sales, which has made securing grants more difficult as it doesn’t fit traditional categories.
In terms of competition, Kelly Marie operates in a crowded e-commerce environment, particularly on Etsy, where many artisans compete for attention. The company also faces competition from larger retailers that offer similar products. However, it distinguishes itself through a patented product that allows for unique features, like displaying photos in a rotating card box, positioning it as a niche seller in the wedding accessory market. The patent provides a competitive edge, making it the only rotating wedding card box currently available.
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General Information
Business Registration Number: 51-0663986
Location: Brighton, MI, United States
Length of Operation: 11plus
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
Inventory and advertising
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Business Plan
I plan to grow my business by securing US manufacturing so I have less money ties up in inventory and carrying costs and can spend more on product development and advertising specialists through local USA businesses. I have a track record of commitment. Have been in business for 15 years and made it through the tough times with covid. As we all know, weddings and events came to a stand still in 2020 and 2021. I am unique as the wedding industry is a service driven business with venues, and service businesses making up the largest percentage of the industry. Product sales (like mine) are not the norm and so it has been hard finding opportunities for grant monies for this reason. (I don't fall in normal categories)
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Self Identified Competition
Interestingly enough. As an e-commerce retailer. I sell on Etsy but also find most of my competition there also. There are all kinds of artisans that have flooded the ETSY marketplace in the last 5 years making it very competitive. I also compete with the larger big box retailers like Bed, Bath and Beyond, Macy's, etc. as they also carry wedding card boxes from large companies with this niche product. I am a niche seller with a niche product line. I am different from my competitors because I have a patented product in a service business. I am so glad that 16 years ago I sought out a patent and received it to keep the direct competition away and thankfully it has. We are the only card box on the market that displays photos and rotates while there are many many wooden boxes and glass boxes to hold the wedding cards. I believe we are the only patented wedding card box on the market today.
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Contact Applicant
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