Royal Beauty | Application Preview
Royal Beauty is seeking government grants to support its expansion plans, aiming to shift its focus from a predominantly young female clientele to a primarily male market. The business intends to merge spa and barber services, providing a unique experience that includes facials, waxing, and brow tinting. Located in a high-end community with great accessibility via four major highways, Royal Beauty caters to affluent clients, charging up to $350 for services.
The expansion involves hiring three new employees and investing in equipment to enhance service offerings while retaining the existing clientele. By developing new products and combining service packages, Royal Beauty aims to attract the new target market while ensuring current clients feel valued and informed. The business prioritizes exceptional customer service and plans to regularly assess performance, focusing on employee training and industry trends.
Royal Beauty stands out from competitors, as no other local business offers a luxury spa experience tailored for barbershop patrons. The owner has identified a gap in the market, recognizing that many men seek a comfortable environment for spa luxuries without feeling out of place. Funding approval will enable Royal Beauty to revolutionize this niche, addressing an unmet demand for a luxurious experience tailored to male customers.
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General Information
Business Registration Number: 4448322
Location: Galloway, OH, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
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Funding Usage
Royal beauty is a Sole proprietor company with plans of expanding and hiring 3 Employees. The target market will transform from young, predominantly female clientele into mostly male clientele. Ultimately, plans are to combine spa services with barber services. Royal beauty provides spa services that are, but not limited to facials, waxing and Brow tinting Services. Royal Beauty is located in a high end community that has 4 major highways surrounding it, which makes marketing the company easy and profitable. Royal Beauty has high end clientele and provides a Luxury experience with service prices that reflect such with the highest cost for a service being $350. On top of transitioning to a new target market, Royal Beauty plans on keeping current clientele as well while combining packages to target the new market. New products will be developed to cater to the new target market as well as keeping current clientele “in the know” and reassured. With the transitional changes, it comes time to purchase new equipment, hire employees and provide new services at which I will use the funding to do.
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Business Plan
With transforming to a new target market, Royal beauty plans to hire Employees and train them to provide top customer service experiences because Customer Service is Top priority. Having the same clientele with the new target market clientele will increase the service transactions and spread the “word of mouth” which will help with advertisement and marketing. Royal beauty will actively review how the business is performing with the expansion on a monthly basis with services and sales while controlling the costs. Royal beauty will keep educating employees on what is current in the industry and provide services that reflect such. Royal beauty will set goals, make sure that they are obtainable and review them on a constant basis to make sure goals are being met. The services for the new target market Royal Beauty will provide are unique and one of a kind. There is no other Beauty company in the area that provides spa services for the barbershop clientele community. After studying the industry and listening to current and potential clients, I have found that men want a place they can go to get the spa services luxuries, but in the comfort of place they like to go to where they don’t feel embarrassed to do so, which is something similar to a barbershop. Investing in Royal Beauty will set a new tone in the industry that will show how some of the top consumers have not been getting the luxury experience they deserve and I want to get ahead of the industry with providing that for them.
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Self Identified Competition
Royal beauty does not have any competitors because there is no other business in the area that has a Luxury Spa Barbershop. Royal Beauty is a Luxury Spa that will target men and have barber services and there is no other business in the area who provides that. I am my own competition!
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Contact Applicant
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