Lake Wisconsin Girl | Application Preview
Lake Wisconsin Girl is applying for government grants to support the growth of her brand, which focuses on celebrating Wisconsin's lakes. The funding will be allocated primarily for hiring a graphic and website designer and a bookkeeper, as well as for local promotional efforts. Currently operating with eight distinct lake brands, the goal is to expand significantly, potentially reaching over 100 lakes and branching out into neighboring states.
The business started with a single lake brand and has seen promising growth, reflecting the owner's ambition to establish a physical location for production and employment in the community. At 52, as an empty nester, she is keen on pursuing her long-held aspirations of entrepreneurship, leveraging her experience in sales to market and broaden her brand’s appeal.
The competitive edge of Lake Wisconsin Girl lies in her deep-rooted connection to Lake Wisconsin, where she has spent her life creating meaningful experiences. This personal touch helps to distinguish the brand from generic alternatives. By offering unique, localized products, she aims to resonate with both tourists and residents, fostering a sense of pride in their respective lakes.
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General Information
Business Registration Number: 92-3595414
Location: Prairie Du Sac, WI, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
I would be using the funding to hire a graphic and website designer. I will need to hire a bookkeeper. I want to spend time in local areas to promote my brand. Currently have eight lake brands and would like to grow to many more. Wisconsin has 15,000 lakes, and it would be amazing to grow a company without my family's help and make it on my own.
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Business Plan
It's amazing to witness the expansion of this business, which originally began with just one lake brand in Wisconsin and now has 8. I envision the company growing even further, with the potential to reach 100+ lakes and expand to other states. It would be truly fulfilling to have a physical location where I could produce the products locally and provide employment opportunities. As an empty nester at the age of 52, I finally have the opportunity to pursue a business that I have been dreaming of for years. I have successfully branded myself as lakewisconsingirl, which has experienced significant growth. Having worked as an independent contractor in sales, I am no stranger to the hard work required to promote and expand this brand.
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Self Identified Competition
Lake Girl has become a successful brand; I think branding each lake creates pride for whatever lake you live on. Midwest Girl I have lived on Lake Wisconsin my entire life, creating memories there, bringing people into the area, and getting them excited about lake life. I have been fortunate enough to travel; whenever I go somewhere, I buy some souvenirs. This brand is growing into a product people want to have, whether it's just from a vacation or if you live in a particular area I want to promote. I want to be something other than a generic brand but make it more personable.
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Contact Applicant
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