The Standard Restaurant | Application Preview
The Standard Restaurant is applying for government grants to sustain its operations and maintain employment for its entire staff. The funding will also support a robust marketing campaign aimed at business growth.
The business plan centers on delivering excellent service and high-quality food, complemented by entertainment and events to enhance the dining experience. A strong marketing strategy will be implemented to cultivate a loyal customer base.
The primary reason for funding approval is the restaurant's resilience, having successfully navigated two hurricanes and the pandemic while remaining operational. The management is committed to further growth and long-term success.
In terms of competition, the restaurant is located off the main street in downtown Fort Myers, where seven other eateries compete. This location requires outstanding service and quality to build a customer base, a challenge that the restaurant has embraced since its inception in 2015. It has earned several awards for its menu, outshining competitors.
The restaurant's competitive edge lies in its scratch kitchen, which distinguishes it from nearby establishments. It recently earned the title of #1 Burger in Fort Myers, surpassing a well-known burger restaurant. The extensive and unique menu features original recipes developed from years of experience in New York's dining scene, including homemade sausages, corned beef, and pastrami.
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General Information
Business Registration Number: The Standard Restaurant
Location: Fort Myers, FL, United States
Length of Operation: 6-10
Number of Employees: 11-25 Employees
Annual Gross Income: $1M to $10M
Annual Gross Expense: $1M to $10M
Open to Loans: YES
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Funding Usage
Keeping the business open and insuring employment for our entire staff. And for a strong marketing campaign to grow the business.
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Business Plan
Through innovation of great service and food quality. Adding entertainment and events to create an exciting atmosphere. And to aggressively execute a strong marketing plan to grow loyal customer base. After surviving two hurricanes in SWFL and the pandemic and still in business we can and will do everything to grow and be successful for years to come.
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Self Identified Competition
In downtown Fort Myers our restaurant is not on the main drag where seven other restaurants are located. With that being said we have to be on top of our game at all times to build our customer base which is what we have done since 2015. And our awards for our menu far exceed our competitors. Our scratch kitchen sets us far apart from our competition. Just around the corner from our location is a burger restaurant that is well known and established for many more years then us and we were just voted the #1 Burger in Fort Myers over a restaurant that only sells burgers. Our menu is extensive and unique and it has my recipes from many years of working in New York restaurants and deli's. Homemade sausages corned beef and pastrami to name a few.
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Contact Applicant
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