Velvet Box Jewels with Mandy Carr | Application Preview
Velvet Box Jewels, led by Mandy Carr, is applying for government grants to cover startup costs for their home-based direct sales business featuring high-end fashion jewelry. The funding will be allocated towards inventory over $5,000, supplies, advertising, travel expenses, vehicle maintenance, and hostess giveaways, amounting to a total of around $7,500.
The business plan emphasizes staying updated with fashion trends, investing in popular inventory, and building a team of stylists. Key strategies include utilizing social media for outreach, conducting training workshops, and organizing collaborative events known as Mega Parties.
Mandy highlights the need for affordable, high-quality fashion jewelry with lifetime replacement guarantees and a money-back guarantee, particularly for customers with metal allergies. She aims to empower women by providing opportunities for income through direct sales while fostering a supportive network. Velvet Box Jewels operates under the established Park Lane Jewelry, a company with a strong history since 1955 and a business model reliant on independent sales representatives rather than traditional retail channels.
Mandy notes competition from large retailers but stresses Park Lane's unique selling proposition: a lifetime replacement guarantee and a money-back policy, features not commonly found with other suppliers. Her determination to grow the business and achieve profitability by the end of the year aligns with her commitment to invest her own savings and credit towards its launch.
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General Information
Business Registration Number: Jewels by Park Lane Inc.
Location: Lakeland, FL, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
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Funding Usage
Start up costs for small business direct sales Inventory ($5000+) Supplies ($500+) Advertising ($1000) Travel Expenses (varies) Vehicle Maintenance and Mileage (varies) Hostess GIveaways and Incenties ($1000)
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Business Plan
Keep current with fashion trends Invest in inventory that sells Build a team of Stylists under me Reach a larger audience with Social Media and Advertising Training workshops Team meetings and events Collaborate with other Stylists with Mega Parties It is my first attempt at a home based direct sales business. There is a need for high end Fashion Jewelry with lifetime replacement guarantees. Money back guarantees. Our jewelry is lead, nickle and caladium free for those who are allergic to metals. I love empowering other women to reach their potential while building my own business, training them and offering them a stay at home solution to earning money. Park Lane Jewelry has been in business since 1955. We are all licensed under their umbrella. Park Lane is a direct sales company dependent on their sales representatives. Not sold in any stores. The marketplace needs affordable fashion jewelry and history has shown that fashion jewelry makes up the greater % of sales over Fine Jewelry and Costume Jewelry. I am determined to grow my business and see a profit by year's end. Up until now, I have used my personal savings and credit cards to cover my start up costs.
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Self Identified Competition
Walmart / Target / Department Stores What makes Park Lane different is our LIFETIME REPLACEMENT GUARANTEE that you won't find with any other retailer. If a piece is broken or your dog chews it up or you run over it with your car, you can get a free replacement within 120 days for free. After 120 days, a small handling fee $10 is charged. You won't find that with any other retailer! We also offer a 30 day MONEY BACK GUARANTEE for any reason. Our jewelry is high quality, designer inspired, lead, nickle and caladium free. At the same time I'm selling jewelry, I'm also building a network of women who may also want to build a business and help earn money for their families.
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Contact Applicant
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