Vi’s Pickle Co. | Application Preview
Vi's Pickle Co. is seeking government grants to expand its business by building inventory for farmer's markets and retail, hiring staff, and conducting research and development for new products. The funding will allow the owner to transition to running the business full-time within a year, with plans to find a facility for large-scale production in 12 to 18 months.
The business strategy focuses on leveraging influencers for brand recognition and targeting grocery stores and specialty shops for product placement. Once jarred products gain traction, the company plans to introduce convenient bagged snacks suitable for bars and gyms, appealing to health-conscious consumers. The goal is to expand into markets with a cultural affinity for pickled foods, particularly in the eastern United States.
Vi's Pickle Co. aims to disrupt the stagnant pickled product industry by offering preservative-free items with bold, unique flavors drawn from diverse ethnic backgrounds. This approach sets them apart from competitors like Vlassic, Grillo's, and Dave's Hot Pickle, as the owner’s ethnic background allows for innovative flavor offerings that stand out in the market.
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General Information
Business Registration Number: 202252314590
Location: Fullerton, CA, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
Plan(s) for funding: 6 months build inventory for farmer’s markets and stores, hire staff, R&D for products to enter a new revenue stream 12 months quit job and work on VI’s Pickle Co. full time. 12-18 months look for a facility to begin massive production scale.
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Business Plan
Target influencers to grow brand recognition then points of interests such as grocery stores and specialized food stores to stock product. After jar products are established introduce bagged products to place into bars, gyms, and other places that do not have healthy snacks for on the go impulse buys. Expand eastward to states that have a culture of eating pickled foods. The pickled product industry is old and stale. It is one of the few industries that have not changed in decades. If one is to look at the ingredients of “staple” products it is littered with added preservatives. Vi’s pickle co is positioned to cause a market disruption because we do not add extra preservatives and we have bold flavors. Our competitive advantage is our willingness to introduce unique flavors from different ethnic backgrounds while maintaining a healthyish serving.
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Self Identified Competition
Vlassic Grillo’s Dave’s hot pickle My ethnic background. I’m introducing bold flavors and heat levels the market have not tried before.
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