Manderson Digital | Application Preview
Manderson Digital is seeking government grants to fund coaching that will help transition the owner from an individual contractor to a fully-fledged entrepreneur. The requested funds will cover an 8-week program called "Burnout to Boss," designed for high-achieving women, which includes weekly modules, networking with peers, and personalized coaching sessions.
The business intends to grow by acquiring new clients in the B2B SAAS market, offering services in marketing, copywriting, website development, and digital advertising. The growth strategy involves leveraging LinkedIn for networking, outreach, referrals, and sharing content through webinars, case studies, and blogs.
The owner brings over a decade of professional writing and marketing experience, including a recent role as a marketing director for a global firm overseeing international expansion. Notably adept at bootstrapping and solving client problems, Manderson Digital has already improved lead generation significantly during challenging times, focusing on providing solutions rather than traditional sales tactics.
The competitive landscape includes Markit Strategies, Totally Clickful, and Kirk Communications, but Manderson Digital stands out due to its unique background. The owner’s journey from journalism to B2B marketing, particularly in high-tech and aerospace sectors, enables a deep understanding of client needs, emphasizing a specialized focus on B2B strategies.
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General Information
Business Registration Number: Manderson Digital
Location: Rochester, NH, United States
Length of Operation: 4
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
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Funding Usage
I am requesting the funds to employ a business coach to help me expand from individual contributor contractor to fully realized entrepreneur. It is an 8-week course titled Burnout to Boss which is for high achieving women. I have been accepted into the program and have supplied a $500 deposit. The course consists of weekly modules for intense scrutiny and planning, meetings with other professional women and one-on-one sessions.
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Business Plan
I would like to expand my business by acquiring new clients in the B2B SAAS sector and helping them with marketing, copywriting, website development and digital advertising. I plan to grow via networking on LinkedIn, outreach, referrals, and world of mouth as well as webinars and white papers/case studies and blogs advertised on LinkedIn. I have over a decade of experience writing professionally, plus another decade in the marketing suite, most recently as a director of marketing for a global company. I am currently overseeing the growth of this company into multiple countries, including Mexico, India, Turkey, and France. I am extremely adept at bootstrapping. In startups you often are planning, creating strategy and executing tactics all yourself until the company begins to grow. Then you are helping develop policy, training new hires and delegating. I have done all these tasks and enjoy gaining new business. I have also increased the leads in my current company substantially over the previous year's marketing efforts - even with Covid by supplying solutions to our clients' problems more than 'selling.' I look forward to continuing to help businesses solve problems.
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Self Identified Competition
My top three competitors in the area are: *Markit Strategies from Dover, NH that specializes in inbound marketing. *Totally Clickful marketing specializing in SEO services *Kirk Communications specializing in building and optimizing websites. I have a unique business background starting as a journalist then building into an SEO copywriter, website designer, agency employee working on a variety of businesses to B2B marketing exec specializing in High Tech and Aerospace. I know what engineers want to see and I know how to speak to B2B clients and get them results. I am highly focused on only B2B and not an all of the above marketer.
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Contact Applicant
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