Solstice & Equinox Fragrance Co | Application Preview
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General Information
Business Registration Number: 99-0699806
Location: Morristown, IN, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
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Funding Usage
This funding will be used to create enough stock to sell online and at events such as craft fairs. Currently I have a few dozen customers and several more people interested in buying my product if I can expand beyond the 'hobbyist' level. I have marketing ready to go, a plan for the next five years of the business, I just need enough stock to get to that next level.
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Business Plan
My immediate goal is to expand my customer base and have more returning customers. Over the next five years I plan to do this by selling online and at events. I will also be starting a referral program for discounted products to move older stock. By 2029 I expect to have a full range of scents in body lotion, scrubs, fragrance oils, and perfumes that work together to make each customer smell amazing. I will also have enough income from the business to sustain myself without needing a full time job alongside it. A little about me: I am a woman born and raised in Indiana. I know the struggle of trying to find things that make you feel good without spending too much money. I will provide fragrances that smell amazing, last all day, and are worth the expense. I have a product line that encourages customers to buy multiple items; a scrub, lotion, fragrance oil, and perfume. This line works with the trend of self-care and daily beauty routines. This business venture has a good chance of going viral and reaching thousands.
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Self Identified Competition
My competition consists of big name-brand beauty stores like Bath & Bodyworks, as well as companies like Scentsy. My business will win out over these competitors due to the customization of each product, from the base used to the scent to what products will be used with it.
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