Eagle Rock Ventures LLc | Application Preview
-
General Information
Business Registration Number: 92-3683128
Location: Fort Mill, SC, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: $250k to $500k
Annual Gross Expense: $100k to $250k
Open to Loans: NO
-
Funding Usage
The funds will be used to aide in the cost associated with the buildout and opening of our first location. What are the costs involved? $ 110,000 - Leasehold Improvements $ 15,000 - Leasehold Contingency (15% of hard cons. cost) $ 10,000 - Soft Cost $ 8,000 - Interim Interest $ 70,000 - Equipment, Furniture & Fixtures $ 45,000 - Working Capital $ 10,000 - Inventory $ 25,000 - Franchise Fee $ 1,500 - Packaging Fee $ 0 - SBA Guarantee Fee (waived by SBA for loans < $500k) $ 5,500 Estimated Closing Cost $ 300,000 Total Project Cost
-
Business Plan
Looking ahead, we envision Morelia as the ultimate destination for gourmet ice cream, recognized for our steadfast commitment to quality, innovation, and unwavering customer satisfaction. Our strategic goal involves expanding our presence by opening additional outlets in key South Carolina cities, including Columbia, Greenville, and Charleston. Eagle Rock Ventures, LLC DBA Morelia Gourmet Paletas, also referred to as “Morelia,” is an artisanal ice cream venture specializing in handcrafted gourmet paletas, meticulously crafted with a diverse array of flavors derived from locally sourced, natural ingredients. Our core mission revolves around delivering premium quality paletas to a broad customer base, aiming to delight families, young professionals, students, and fervent ice cream enthusiasts alike. At the heart of Morelia’s business ethos lies a dedication to creating gourmet paletas using fresh, locally sourced ingredients. Our distinguishing factor is our unwavering commitment to offering an array of unique flavors, catering to a wide spectrum of tastes and preferences. This business model is centered on delivering a personalized and inviting customer experience, setting us apart within the dynamic ice cream industry. Our primary product offering comprises gourmet paletas that transcend the boundaries of conventional ice creams. These delightful treats are tailored to meet the desires of families seeking natural and flavorful options, young professionals in pursuit of artisanal delicacies, students craving innovative desserts, and ice cream enthusiasts eager for distinct and memorable experiences. To facilitate our vision, we are seeking a specific grant amount aimed at enhancing our business operations. These funds will be allocated towards crucial areas such as build-out, inventory management, equipment acquisition, and the recruitment of skilled personnel. These strategic investments are poised to ensure a successful launch, foster profitability, and enable timely loan repayment through revenue growth and market expansion. In conclusion, Morelia stands on the brink of success in the flourishing ice cream industry. Our steadfast commitment to quality, the provision of unique offerings, and unwavering dedication to customer satisfaction positions us for sustainable growth and long-term profitability.
-
Self Identified Competition
When compared to Cold Stone Creamery, Pinkberry, and Baskin Robbins, Morelia Gourmet Paletas' prices are in a similar range. This positioning facilitates fair competition while highlighting the premium quality, natural ingredients, and artisanal nature of Morelia's paletas, setting them apart from traditional ice cream offerings. Morelia Gourmet Paletas focuses not only on competitive pricing but also on offering a unique product with high-quality ingredients and distinct flavors, aiming to attract customers based on product differentiation and exceptional taste rather than price alone. Morelia Gourmet Paletas prioritizes exceptional customer service and ensures transparent credit policies. This approach aligns with the brand's commitment to providing a delightful customer experience and reinforces customer loyalty. By adopting a pricing strategy in line with established competitors, Morelia can leverage its unique product offerings while remaining competitive in the market, attracting customers looking for premium quality and distinctiveness in their frozen desserts.
-
Contact Applicant
Subscribe to our Administrator Dashboard to gain full access to this application. Learn More
