Whimsy & Mayhem | Application Preview
Whimsy & Mayhem is applying for government grants to support their growth after the impacts of COVID-19. The funding will be allocated for their new building, startup costs, supplies, inventory, and advertising. Their business plan focuses on diversification by offering crafting classes, renting space for yoga classes, and providing facilities for photography shoots and bridal parties. Additionally, they aim to enhance their offerings with new merchandise and a welcoming environment for customers, while incorporating local artists and vendors into their growth strategy.
The business highlights its versatility and potential for expansion in various profitable directions, including event planning and wellness classes. As a woman-owned and operated business, Whimsy & Mayhem prioritizes community support, assisting women, mothers, and small businesses. They promote sustainability through upcycling and aim to inspire their customers by showing them how to repurpose items.
In terms of competition, their main rivals are thrift stores, furniture stores, and basic retailers. Whimsy & Mayhem's competitive edge lies in providing locally made products at affordable prices while fostering a strong community connection. They offer a unique shopping experience that includes classes and personalized service, setting them apart in the market.
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General Information
Business Registration Number: 375081089
Location: Flint, MI, United States
Length of Operation: 6-10
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
Funding will go towards our new building, startup costs,supplies, inventory and advertising. We are trying to regrow since covid.
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Business Plan
We plan to grow by offering crafting classes, renting additional space above our existing space to have yoga classes, photography studio/rental, bridal parties and much more. We also plan to grow in our new location with new merchandise and a beautifully designed space for our customers. Our vendors and local artists also play a large role in our growth. You should invest with whimsy & Mayhem because we are very versatile and with the proper tools we can expand in so many great and profitable directions. Event planning, painting classes, yoga and well being classes and so much more. We are a woman owned and operated business. We support all local artists, creators, farmers, and small businesses within our business. We will continue to move forward with reaching our goals in helping women, mothers and even smaller businesses. We have had success in the past and will again. Our business is small yet sustainable while helping the most amount of others in the community as well. We promote upcycling(repurposing) and find ways to reuse items as much as possible and show others how to as well. We are an inspiration based company and customers are always eager to support and learn from and with us.
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Self Identified Competition
Our top three competitors would be 1- thrift type stores 2- furniture stores 3- basic retailers We are a company that can provide anything from basic needs like deco, furniture, local honey, lotions, jewelry and more. However our items are 1- locally made/grown 2- more affordable 3-supports our local community and small businesses 4- we offer an amazing environment with classes and one on one customer service.
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Contact Applicant
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