360 eExhibits and Graphics | Application Preview
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General Information
Business Registration Number: 206460
Location: pomona, ca, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
$32000.00 projected 10 months rent $ 8000.00. marketing, print ads, video-web, part time marketing manager $ 7000.00 Supplies, materials, print vinyls $ 3000.00 office equipment - small printer, cutting table, wall cutter
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Business Plan
Year 1. We plan to offer low priced signage, print and other marketing materials to the local business community to help them expand their businesses. Year 2. Implement a robust web order process and market nationwide. We have suppliers in California, Dallas and New York which can fulfill our orders and ship directly to consumers. Year 3. Implement our Affordable Trade Show Display Rentals Program. We have the ability to design, produce and rent high impact low priced displays at prices 10%-20% less than competitors. Year 4. Hire competent managers to expand the trade show rental operations to Las Vegas and Dallas. We selected dallas and las vegas because both states are right to work states and our clients are not required to hire union labor, affording them more money to spend on our products. Year 5 continue Las Vegas and Dallas expansions. I hope this note finds you well and in good health. Thanks in advance for taking the time to examine this proposal. The best way to describe who I am is to know my work history below. My Name is Enrique Luna, I am dedicated, hard working family man. I started my journey in the trade show and graphics industry at the age of 21, that's when I got my first job at a exhibit company called Concept Design Productions in Monrovia, California. The first year my duties consisted of sweeping the warehouse, painting, light building and progressed to assembly and signage I started going out with the crews to showsite to provide set up labor. After 2 years I let my supervisor know it was time for me to move on and pursue my interest in graphic design. My supervisor let the owner know this and the owner called me up to the office. He told me that instead of leaving the company he was ready to offer me a graphics apprenticeship and I accepted the offer to work side by side with graphic designer. He gave me the keys to the office and and said I could come in anytime to learn, so I began coming in at 5 am teaching myself all the various graphic design software. About a year later, the current graphic designer left the company and I became graphics department manager. I expanded the graphics department, hired assistants, and increased the dept revenue by 80%. My department was the most profitable. I then moved on to production design and management Jim(my boss) took me under hi wing and taught me all about design, how to deal with clients and write proposals and budgets. I will forever be grateful for his guidance. He taught me to mange by asking for help and not demanding of anyone. I was at my position for 4 more years and deiced it was time to move on. At that time I opened up a small sign shop and managed that for 5 years and one day a friend asked if I could help him manage trade shows. I took the job, worked for him for about 6 years and then started my own trade show design company. I had great success for 10 years and then covid 19 shut everything down. During covid I still had $5K warehouse office bills, home bills etc, this drained us. Our large clients stopped exhibiting, our small clients got smaller and budgets were cut across the board. I had to find a person to take over my expensive lease and I moved to the current smaller location. Since I have all the print equipment and sign shop experience I opened my sign shop to help us get back on our feet. It has been very difficult as funds are very lean and business had a slow start, but we are here now with a well crafted executable plan to get back to the days of 60 hour weeks and product being shipped out weekly. When my company was busy we had 8-12 employees full time. I plan to bring at least 4 new jobs to the community My family is most important to me. I go to bed at 9pm after spending time with my wife and two kids. I'm up at 4:30 am without fail, and at the office by 5:30. I am ready to expand my business and with your help we can feed the business, expand our marketshare and still have time for pizza every wednesday.with family - I sure miss those days. Thank you Sincerely, Enrique Luna
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Self Identified Competition
1. Eponents Trade show booth builders - San Diego CA Pros -They offer trade show booth rentals. - they have a nice product - they have a lot of clients - I have worked for them and learned a lot. Cons: - Crews are overworked -Pay is sub par -Products arrive damaged or missing parts -Client interaction is very poor -Bad customer service Which lead to an overall bad customer experience. Client retention is very poor. In my formative years I learned that good quality products and outstanding customer service lead a positive client experience and client retention. Very simply I have the experience to design, build and execute projects while while providing client a stress free order process and and on tie delivery. I hope you find this helpful and I look forward to your reply
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