Aeonian | Application Preview
Aeonian is seeking government grant funding to support the establishment of a new salon. The funding will be allocated for essential renovations and upgrades, including flooring, lighting, drywall, electrical outlets, and air-conditioning.
The business plan focuses on several key strategies:
1. Participating in marketing classes and utilizing social media platforms like Instagram to showcase services and attract clients.
2. Hiring a receptionist to manage administrative tasks, allowing for more focus on client consultations.
3. Expanding the team by hiring additional employees to accommodate a growing client base.
4. Attending industry conventions and classes to enhance skills and stay updated on trends and products.
5. Targeting male clients by offering discounts, encouraging them to explore beauty and self-care services.
6. Regularly posting content featuring before-and-after transformations to engage potential clients.
Aeonian emphasizes the need for funding due to the impact of COVID-19, which forced the closure of the previous salon. With a decade of experience in the beauty industry, the owner has acquired new skills, researched effective advertising methods, and is committed to creating job opportunities.
In terms of competition, Aeonian faces established salons like Brilliance Lash and My Little Beautique, which offer similar services but lack the unique and welcoming atmosphere that Aeonian plans to provide.
Aeonian's competitive advantages include:
1. Extended opening hours for early clients.
2. Offering free consultations that prioritize personalized client service.
3. Providing a variety of complimentary food options served elegantly, enhancing the overall client experience.
4. Convenient parking with dedicated spaces, along with a prime location on a main street.
Overall, Aeonian aims to create a distinctive salon experience while driving growth and employment in the community.
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General Information
Business Registration Number: 99-0904019
Location: Los Angeles, CA, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
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Funding Usage
I need to do Floor, ceiling, lights, drywall, electric outlets, and A/C for my new shop
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Business Plan
1. Taking marketing classed and SNS marketing will be necessary. Getting more clients through Instagram showing my skills and specialties. 2. Hire receptionist so that i can focus on detailed free consultants and services. 3. Hire employees so I can take more clients at a time. 4. Attend conventions and classes for better products and skills and trend 5. Pull more male clients who is interested in beauty and self care but not brave enough to make an appointment by giving out discounts for males 6. post feeds with before/ after photo shots I had to close down my old salon because of Covid-19. I am ready for my new salon confidence with 10yrs of experience in beauty field. While I learned new skills and found better products for services and also researched a lot of free advertising method. Me describe myself active and fast learner, I learned how to film, photo shot and edit it for better SNS advertisement also. Definitely like to work with more people creating more jobs.
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Self Identified Competition
Brilliance Lash is near They have been there long period of time and a lot of royal customers. Pretty high price for same services as me but interior is not elegant nor relaxing. My little Beautique Big salon with many employees and nail services too. 1. Open hours Opening early morning for early birds or who wants the service before they go for work. 2. Free consultation Technicians don't want to put their effort or time to talk to clients what they want and close look on clients eyeshape but I always save at least 10-15min to design what clients want 3. Complementary food Not same cookie and coffee everyday but variety on complementary food on gorgeous plates and cups so clients can feel like they were treated as a princess and post them on their SNS 4. Easy access and parking My place has 4 parking spaces only for my clients and the shop is on main street
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Contact Applicant
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