PLENAFORCE LLC | Application Preview
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General Information
Business Registration Number: L24000086676
Location: Orlando, FL, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
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Funding Usage
Amount to spend on initial order for supplements.
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Business Plan
My initial goal is to start with 2 supplement formulas. The first is a Collagen formula and the other a Magnesium supplement. These 2 supplements can be taken by virtually anybody, making it a suitable and sustainable supplement that people can consume on an ongoing basis. Once these 2 supplements start selling, the profits generated by the same will be applied to purchase and add a third supplement. One supplement will be added once a profit reaches the minimum dollar amount to place an initial order. The goal is to have at least 6 foundational supplements that your average person consumes in the United States. I just finished a long tenure working for the Vitamin Shoppe. I've acquired knowledge and expertise in the supplement industry. I started my career over 26 years ago at a Health Food Store called Nature Food Center in NYC. Being in this business for quite some time, I have plenty of confidence we can provide consumers quality products that they really need and want since there are many gaps within the industry. Working in the Health industry is my passion and all I need is a little push to give consumers the quality products they need to acquire optimal health.
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Self Identified Competition
There are many top players in the market, however, we will formulate products that are slightly different and better than the average product out there. 1) Natrol 2) Jarrow 3) Solaray Most competitors only provide regular products or not very specific formulas. For example, most collagen formulas are very basic and you can find them anywhere. Our collagen will be formulated in a different way and it will be a superior product when compared to others within the space. Working in a multiple supplement stores for many years and talking directly with consumers at the same time, has given me the edge at hearing exactly what consumers need and want. Also, the ability to see what other supplement companies are missing.
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