Fabs Marche aux Fleurs | Application Preview
Fabs Marche aux Fleurs is applying for government grants primarily to fund the purchase and build-out of a vintage flower truck. This funding will also cover start-up costs, including supplies, licensing, insurance, and parking fees.
The business plan aims to replicate successful models from similar ventures in cities nationwide, with plans to potentially expand to one or two additional trucks to enhance profitability. There is also a vision to hire staff, including college students during the busy summer season.
The applicant highlights a rich entrepreneurial background with 25 years of experience in retail, event design, and various creative roles, emphasizing the skills gained in PR and marketing. Research shows limited competition in the Chicago area for this type of business, with only one existing flower truck that has transitioned to a retail operation. The growth of the food truck industry in Chicago supports the expectation that this flower truck will fill a unique niche in the market.
The competitive advantage is significant as this flower truck would be the only one operating in Chicago, setting it apart from similar businesses in other locations across the country.
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General Information
Business Registration Number: Not yet confirmed
Location: Chicago, IL, United States
Length of Operation: 6-10
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
I would use the bulk of the funding to purchase the vintage flower truck and build out. The balance would be used for the start-up cost of supplies, licensing, insurance, and parking.
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Business Plan
Based on other business models of the same concept in cities around the country, I am hopeful to add one or two additional trucks, increasing over-all profitability. As well, hire a few employees as necessary to assist and operate the other trucks (including college students during the summer high season). I have an entrepreneurial mindset and spirt, with 25 years of experience. I believe my experience as a prior business owner in retail, owner of an event designer company, wardrobe consultant and fashion show producer, manager, sales person, actor, cabaret performer, writer, speaker, and certified life coach has set me up to be successful in this creative personable endeavor. Thus, I have also acquired extensive knowledge in PR and marketing. After researching this business model, I have found other successful companies. Regarding the Chicago area- there has only been one other, which moved into a retail flower shop. Prior to this, it has been 100 years! Chicago has been a growing market for the food truck industry (and misc. other trucks, such as pet washing, wine trucks, etc.), proving my concept could be a successful niche in the market.
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Self Identified Competition
Posies, Tampa Bay Area, FL Gussied Up Flower Truck, Roswell, GA Sweet Pea the Flower Truck, San Francisco Bay, CA Marla’s Flower Truck, OH and MI Amelia’s Flowers, TN My flower truck would be the ONLY one in Chicago!
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Contact Applicant
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