Hetzer Design and Innovations | Application Preview
Hetzer Design and Innovations is seeking a $50,000 government grant to support the production of their innovative dog leash, called the Loyal Leash. This funding will enable the company to manufacture 1,500 units and allocate $5,000 for marketing efforts. The plan includes leveraging social media, securing features in magazines, conducting radio interviews, and appearing on the Gadget Guy show to enhance visibility. Partnerships with major pet suppliers like PetSafe and Chewy will also bolster distribution alongside online sales.
The Loyal Leash utilizes a patented automated system that monitors leash tension and provides real-time warnings and corrections, addressing a significant gap in dog leash technology. The pet industry has seen growth, particularly during the Covid-19 pandemic, highlighting a demand for modern solutions. Currently, the market consists mainly of outdated products, giving Hetzer's new leash a unique position.
In terms of competition, major suppliers like PetSafe, PetCo, and PetSmart do not offer comparable products. The Loyal Leash presents a substantial advantage over traditional collars and leashes, especially in urban areas where leash laws are enforced. By focusing on effective solutions for pet owners in cities like Chicago, Los Angeles, and New York, Hetzer Design and Innovations aims to establish itself as a leader in the evolving dog walking market.
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General Information
Business Registration Number: 83-3910420
Location: Fishers, IN, United States
Length of Operation: 2.5 years
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
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Funding Usage
$50,000 allows us working capital to produce 1500 units with a marketing budget of $5,000. We will then be in position to continue manufacturing and utilizing profits to generate future production and marketing.
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Business Plan
We are utilizing social media outlets to get the word out. Also getting featured in magazines, radio interviews, and will be featured on Gadget Guy to support promotions. Our product has also drawn the attention of major pet supplier like PetSafe and Chewy which we will use to support distribution along with our on-line sales. We developed and patented a revolutionary new dog leash that will change the way we walk our dogs. Our computer aided automated system monitors leash tension and automatically sends warning and correction signals. Testing has produced success within minutes of using our product and there is no other product like our on the market. Due to Covid 19 the market grew 4% from the $74 billion dollar pet industry as people adopted dogs at a very high rate. This produce an additional $4 billion dollars in the market, yet there has been no advancement in dog leash technology. Until Now! Our Loyal Leash is set to thrive in a market that currently uses outdated or gimmick devices to walk your dog.
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Self Identified Competition
The 3 leading pet suppliers PetSafe (Chewy), PetCo, and PetSmart currently do not comparable products. We are going against outdated spike collars, chockers, and pincher collars and leashes. The closest thing our competition has to offer is a remote collar that does not have an attachable leash and therefore does not have a sales path in urban areas or public areas where leash laws are in affect. We can target major cities like Chicago, LA, and New York and introduce an effective alternative to traditional leashes that allow tugging and pulling.
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Contact Applicant
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