Pretty Cool Apes Productions | Application Preview
Pretty Cool Apes Productions (PCA Productions) is seeking government grants to support its growth and operational expenses, like equipment, travel, and product development. The company aims to blend B2B and B2C models, focusing on capturing and preserving human history and cultural practices through visual storytelling.
The execution strategy involves establishing a strong online presence, attracting investors, and enhancing visibility in target markets. Their marketing approach combines offline methods, such as attending cultural events and building community engagement, with online tactics like social media marketing and search engine optimization.
PCA Productions identifies a significant gap in the representation of visual anthropology, noting the challenges faced by professionals in the field due to mainstream media's dominance. The company aims to bridge this gap by providing tailored solutions that convey complex research through compelling visual narratives rooted in anthropological perspectives.
Key competitors include True Film Production, Elemental Productions, and Where Next. Although these companies have strong points, they lack a specialized focus on visual anthropology, giving PCA Productions a competitive edge. Their unique approach combines artistic and scientific perspectives, ensuring immersive and accurate storytelling while utilizing advanced technology for enhanced viewer experiences.
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General Information
Business Registration Number: 85-2811991
Location: Chicago, IL, United States
Length of Operation: 1
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: NO
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Funding Usage
At PCA Productions, we are expanding our horizon and looking for funding opportunities to cover expenses including equipment, travel, account fees, services, maintenance, product development, and many more. We are open to grants specifically tailored for small businesses.
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Business Plan
Business Model Our focus is in meeting the needs of our target customers, as we aim to capture and record the history of humanity and society’s ways of life for posterity. This model is an integration of Business-to-Business (B2B) and Business-to-Consumer (B2C), as we deal directly with businesses, individual customers, and the larger society. Execution Strategy Preparation Stage: Set up all social media pages, Facebook, Twitter and Instagram. Establish a more developed Sales Strategy Attract investors and partners. Create a consistent stream of clientele Strategize with a more developed Marketing Strategy More developed visibility to target audience Build a very strong and winning brand Diversify digital outreach strategy Consistent technological training Marketing Offline-Marketing: Attend international cultural events across continents. Enlist as a member with professional Anthropologist Associations. Attend and organize trainings and educative seminars on History of different continents. Build a community-based Center for historical lectures and education on Anthropology. Active community engagement Online Marketing: Paid Ads, pop ups Search Engine Optimization Social Media Marketing Search Engine Marketing Social Media Management Video Advertising, Mobile Marketing, Website Optimization Content Curation Execution: We receive requests from our customers through designated channels to develop a particular creative project. The details of the project will be clearly stated in the request, the scope, the purpose and timeline as requested by the customer. Meet with client to perform consultation (discuss subject matter, timeframe, pricing and payment options) Perform thorough ‘product’ research on historical and cultural significance of subject matter Identify key unique expressive components of subject matter (helping to create visual strategy) Create strategy to visualize key expressive components Meet with subject/client for video shooting and recording Begin post-production task of video manipulation and arrangement, music production and arrangement, storytelling alignment and visual synchronization Send product to client to see if revisions are needed (revise if need be) Send finished product Place finished product in portfolio and other marketable platforms Problem Statement Anthropology is an ancient discipline that considers different aspects of the human experience and how they are important to us. While anthropologists continue to devote their attention to the study of humans through developing unique approaches, visual anthropology, a subset of cultural anthropology, still struggles to develop visually rich content that cuts through different cultural practices. Many years ago, visual anthropology was not regarded as an established or viable area of study and career that contributed meaningfully to visual perspectives. Even though there is a turnaround and it is gradually gaining ground, it has suffered setbacks regarding production of content that represents the true picture. A large part of the industry is dominated by mainstream media consisting of photographers, filmmakers, directors, etc., without background knowledge and competencies in visual anthropology. As a result, there are visual narratives that fail to reveal or interpret the history and/or recent developments that are being studied. For many decades, Jay Ruby, an American Scholar, contended with academics and filmmakers in order to distinguish what is and what is not ethnographic film. By implication, there is a disconnect between anthropology and what is being circulated as ethnographic film. Worthy of note is Kathrine Groo who wrote about imprecisions and absences that define ethnographic film history and its archives. Our Solution Pretty Cool Apes Productions utilizes visual storytelling as a powerful approach to explaining complex research and communicating it to the society. We make use of this method to build trust and provide effective information to our audience. We provide clients with a tailored approach rooted in visual anthropology so that they can explore new tools and technologies in order to communicate effectively with consumers of photographic materials, music files, films, and other forms of visual-based content. We are a production company that applies anthropological perspectives through multimodal lenses to preserve stories, history, and cultural traditions. With the integration of technology, we enhance the content and aesthetics of each story without neglecting ethical requirements. Pretty Cool Apes Productions is a forward-looking agency that will revolutionize contemporary storytelling.
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Self Identified Competition
Company: True Film Production Area of Specialization: Storytelling Corporate Videos Animation Videos Live streaming Strengths: A team of creatives and marketers with an understanding of the industry Weaknesses: They are not specialists in Visual Anthropology Company: Elemental Productions Area of Specialization: Ethnographic documentary Strengths: A team of skilled personnel that cut across anthropology, ethnography, photography, editing, writing, and filmmaking Weaknesses: This company does not offer music production Company: Where Next Area of Specialization: Storytelling Production of film and video content Marketing/PR Strengths: Their production comes in nine languages Presence in the US, Colombia, Spain, and Mexico Weaknesses: They have a creative team with skills and experience in the media sector but lack experience in Visual Anthropology Competitive Edge We have a founder that is creative and skilled in production of audio and broadcast media, as well as digital media. We have the ability to synergize academic and applied perspectives in Visual Anthropology. We create content that stimulates the physical senses of an audience. In other words, our content triggers immersive experiences thereby getting the impression that it is real and that they are involved in the film. We make use of an approach that is more realistic and accurate to present visual stories. PCA Productions embraces technology – both software and hardware – that cater to highly-interactive and immersive experiences for viewers/listeners.
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