Express Dance & Fitness | Application Preview
Express Dance & Fitness is applying for government grants to help cover rent and support contracted employees impacted by COVID-19, as the business has seen a decline in dancers and revenue. The funding will allow the studio to stabilize and invest in a new location to expand their class offerings and grow their competition team, positioning themselves as a leading dance studio.
The organization emphasizes its inclusive environment, welcoming dancers from all backgrounds and promoting values such as body positivity, leadership, sportsmanship, and teamwork. In a competitive landscape with at least eight other dance studios nearby, Express Dance & Fitness differentiates itself by maintaining small class sizes of no more than 12 students, ensuring personalized attention and care for each dancer.
During the pandemic, the studio adapted by offering virtual classes and unlimited private lessons, demonstrating their commitment to their dancers and their craft. The application highlights the passion behind the business, driven by over 20 years of experience in dance and a belief in fostering a supportive, inclusive community.
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General Information
Business Registration Number: 11282716
Location: Shell Rock, IA, United States
Length of Operation: 6
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: NO
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Funding Usage
This will be used to help pay rent and contracted employees due to COVID-19 and the decrease in dancer's as well as losing income from last year.
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Business Plan
We would love to find a new building to expand the number of classes we can have. We would love to grow our competition team to make us the dance studio to be at. We love what we do. I have danced for 20+ years - this is my heart and soul. We are open to all dancers female, male, transgender, etc. We support body positivity as well as leadership, sportsmanship, and team work.
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Self Identified Competition
We have many top competitors in our area. There are at least 8 dance studios in a 30 mile radius. All of the dance studios specialize in techniques in ballet, tap, jazz, and hip-hop. A few of our competitors do teach pointe as well as has bigger competition teams. We pride ourselves in our dancers. We strive for small class', we have no more than 12 kids per class. This helps us give 1 on 1 attention to all dancers. We strive on body positivity no one is left out and no one feels uncomfortable in the costumes that are chosen. We are very tactful in costume choices and not hypersexualizing our dancers. During COVID we continued to provide dance classes via zoom on everyone's normal class schedule. We also allowed all of our dancers to have unlimited 1 on 1 private lessons via zoom.
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Contact Applicant
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