Tularosa MX | Application Preview
The Tularosa MX business is seeking government grants to enhance its motocross facility. The funds will be allocated for new equipment such as a water truck, upgrades to facilities, track repair, and improvements to the land aimed at making the location more family-friendly.
The business plan involves transitioning to a digital platform to stay competitive with larger and modern tracks. Plans include adding more electric outlets for RVs, ensuring families can camp and enjoy extended weekends. The implementation of transponders will improve lap counting and safety, while hiring more staff will enhance food preparation and facility maintenance.
The application highlights the unique potential of Tularosa MX as the only motocross facility of its kind in the area and one of the few in the southwest. With a strong history of family attendance and increasing registration numbers, the facility caters to a wide age range, fostering community growth. The application emphasizes that investments will be reinvested in the community, creating a motocross destination that is both profitable and fulfilling.
In terms of competition, Tularosa MX faces a small rival in the Moriarty Track, which is less popular and outdated. The competitive advantage of Tularosa MX lies in its commitment to rebuilding the track for each race—a practice not commonly seen nationwide. Additionally, the facility boasts two practice tracks and can accommodate up to 300 RVs, promoting a lively fan experience.
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General Information
Business Registration Number: 862050865
Location: Las Cruces, NM, United States
Length of Operation: 2
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
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Funding Usage
newer equipment such as a water truck, facilities upgrade, track repair and land upgrades to make the location more family friendly and enjoyable.
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Business Plan
We are moving to a digital platform to allow us to be in scale with the bigger/newer tracks. Creating more electric outlets for families to bring their RV's or camp sites and enjoy the entire weekend. We will be focusing on transponders for lap counts and safety as well as bringing in more employees to maintain the food preparation, restrooms and all facilities. There is unlimited potential here. We are the only Motocross facility in the area and the only one to this caliber in the southwest. We have generations of families consistently coming and with more exposure our tracks our filling up days before we would typically close out registration. This track is used by everyone from 4 years old to 70 years old and absolutely loved. We have shown tremendous growth with the little resources we have had and with investors not only will their money be put back into the community but it will be showcased in a truly one of a kind Motocross track for generations to enjoy. The investment is not only profitable but enjoyable and rewarding.
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Self Identified Competition
We have only 1 very small competitor in the area which is the Moriarty Track. They are a very small outdated track and facility and do not generate 1/3 of the racers we have currently. We rebuild our track every race. This is very unique and only done by a handful across the entire country. We have 2 additional practice tracks and can easily fit up to 300 RV's creating an impressive fan base and atmosphere.
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Contact Applicant
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