Magnolia Strength & Performance | Application Preview
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General Information
Business Registration Number: 86-2326837
Location: Opelika, AL, United States
Length of Operation: 2
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
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Funding Usage
The funding listed above would be of great benefit to us as a small business to expand our size in the community. These funds would be used to provide the gym with renovations including electrical work, wall installation, emergency medical equipment and new garage doors. More funding would go to purchasing more equipment including barbells, metal weight plates, dumbbells, kettlebells, sandbags, plyo boxes, medballs, sleds and smaller miscellaneous equipment. Then, remaining funds would be placed into a savings account and as our client base grows in size, we would start expanding into a larger gym space to provide services to even more clients in the local area. Our client base would be anyone interested in improving their health and wellness through proper strength training and fitness as well as serving youth athletes with some of the best strength & conditioning programming available.
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Business Plan
Over the next 5 years, we have plans to grow our client base as well as growing into a much larger space. We want to provide the citizens of the Opelika/Auburn, AL area with the best strength & conditioning, fitness and athletic performance services available. We want to grow as much in our current space as we can with what equipment/space we do have before expanding into a larger facility. Our plan would be to increase the number of classes provided, increase personal training sessions and also provide nutrition counseling in the future. This way we can provide the best of the best when it comes to improving health and wellness in the area. We plan to also provide strength training courses for older and special populations to help improve their health and aging. The Opelika/Auburn area is dramatically growing in size every day. Currently, many of the large facility gyms are located in the Auburn area, but many individuals are moving over to neighboring Opelika. We see an opportunity to provide a top notch service of strength & conditioning, fitness and athletic performance to ever expanding area of Opelika. To be able to do this, we would need start up money to help provide this service. Much of the funding has been from the little provided by paying members and clients as well as out of pocket money made from my current day job. I have an enormous passion to provide and help others with their fitness goals but sadly my occupation does not provide enough for me to put into the business as much as I would want to. Being able to utilize the funds we requested would put us ahead of the mark in terms of gym improvements, marketing and local/community expansion. Many of our local competitors are not geared for everyone to attend so we want to fill that void that is present in the local area. Many gyms aren't offering basic barbell training, nutrition coaching and athletic performance, but we can.
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Self Identified Competition
Fortify Fitness & Performance, CrossFit On The Plains and All In CrossFit All of the competitors listed have one thing in common: large group training sessions. The problem with a lot of these large group training gyms is the lack of individuality provided. Much of everyone is provided with the same exact training model to try and improve their fitness goals. While majority of this can work for most people, many become lost in the crowd and lack proper coaching when it comes to movement and strength training. Many also have become burnt out with the large group training model as well as the programming these sorts of gyms provide. We as a gym would like to provide people with some of the most effective strength training methods and coaching protocols on the market. Many individuals, including older individuals, need expert level barbell coaching more than anything else and we would like to provide a service for them. No other gym is also providing a scalable athletic performance training like how we can provide. We are looking to provide this type of training to youth sports athletes ranging from football to soccer to lacrosse. We feel we can provide not only the most effective athletic performance training but the safest programming to ensure athletes of all age groups are prepared to enter the arena or field. Injury prevention is a huge part of our training philosophy and we want to ensure youth athletes are protected.
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