BeatByBriaCollection | Application Preview
BeatByBriaCollection is seeking government grants to expand its small business, which currently employs four people. The owner, an African American entrepreneur, aims to promote positive self-expression through makeup, catering to a diverse clientele. The primary challenge faced is marketing in a large city, particularly due to limited funding during the pandemic.
If awarded the grant, the funds will be used to enhance the business's visibility and growth over the next five years, with a vision of establishing a global brand. The owner is passionate about delivering high-quality beauty products and creating a positive customer experience, believing that the financial support would significantly alleviate challenges during this time.
In terms of competition, BeatByBriaCollection faces direct competition from Sally Beauty Supply, indirect competition from Ulta Beauty, and alternative options like AliExpress. The business differentiates itself by offering cosmetic and beauty supplies at reasonable prices, creating a competitive edge in the market.
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General Information
Business Registration Number: 86-2174239
Location: Dallas, TX, United States
Length of Operation: 4
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
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Funding Usage
I am the sole proprietor of my business, with 4 employees. Although I am African American, I am able to meet the needs of those of all ethnic backgrounds. I feel my business is a way to give special attention to people, who want to feel more positive and confident. Makeup is an art, that many use to express themselves in positive manners. I would say my biggest challenge would have to be marketing, within a large city. Only due to the amount of financial funding I have during the pandemic. Even though I feel I have yet to reach as many individuals as I would like, I feel that I am taking the correct actions to one day share my art with those who desire more.
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Business Plan
If approved for this grant, I plan on using these funds to support my small business. Over the next 5 years I plan on making my small business well known worldwide. I feel that this gift has allowed me to go beyond the scope of my own talents. This is more than a hobby to me; I am working to create an global brand. In doing so, it has also helped me to become more driven, and steadfast in my journey. I’m a enthusiastic person who enjoys providing great quality beauty products to customers, and helping make there situations easier. I have a passion for making customers happy, and doing my job. If granted this money it would benefit my business tremendously during this pandemic.
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Self Identified Competition
1. Direct Competitor- Sally Beauty Supply 2. Indirect Competitor- Ulta Beauty 3. Replacement Competitor- AliExpress What makes my company different from my competitors is that I provide cosmetic and beauty supplies at a standard reasonable price.
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Contact Applicant
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