The Dram Hospitality Group | Application Preview
The Dram Hospitality Group is seeking government grants to support the construction and remodeling of their business, along with necessary equipment purchases for operation. The funding will complement existing capital, investment from partners, and business loans, which together will cover permits, technology, legal expenses, and initial inventory.
Their business plan centers on delivering high-quality service and unique customer experiences, using strategies like Word-of-Mouth marketing. They plan to distribute 'One Free Cocktail on Us' cards to service industry workers, leveraging trust in bartenders’ recommendations to attract clientele. A public relations expert will help strengthen their social media presence, sharing engaging content to connect with their audience. They also see minimal competition in their area, given the scarcity of cocktail bars, and plan to foster relationships with nearby restaurants for mutual promotion.
The group's motivation stems from their personal quest for the perfect social spot in Austin, where culinary and cocktail excellence intersect. Founders John and Chelsea bring a mix of creativity and entrepreneurial spirit, aiming to make a significant impact on the local scene.
To stand out from competitors like Kinfolk and The Rosevelt Room, The Dram will offer a personalized drinking experience, crafting unique cocktails based on customers' preferences instead of relying on a standard menu. They will feature a diverse selection of lesser-known spirits to provide quality without high costs. Additionally, they plan to introduce cocktail classes, enriching customers' experiences through education and hands-on activities in mixology, making the venture both interactive and beneficial for participants.
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General Information
Business Registration Number: 0805672458
Location: Austin, TX, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: $100k to $250k
Annual Gross Expense: $100k to $250k
Open to Loans: YES
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Funding Usage
Our plan for the usage of the funding will go towards the construction/remodel and purchasing the equipment needed to operate. We have a small amount of capital saved, investors to help with the start-up costs, and business loans that will go towards the permit/licensing, technology (POS, phone, internet, sound system), legal fees, and inventory.
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Business Plan
We have a proven track record of transforming businesses into thriving enterprises by focusing on exceptional service quality, premium ingredients, and innovative strategies to enhance the customer experience. We recognize that Word-of-Mouth advertising is highly effective, and it will be our primary strategy. To capitalize on this, we plan to produce ‘One Free Cocktail on Us’ business cards specifically for service industry workers. Given the trust patrons place in their bartenders’ recommendations, we aim to become the hidden gem for these professionals. As part of our marketing efforts, we have enlisted a public relations specialist who will assist in establishing a robust social media presence across all platforms, regularly sharing ‘cocktail of the day’ and similar content to engage our audience. Additionally, since there are few cocktail bar-specific establishments in our target area, we anticipate minimal competition for our unique concept. Building relationships with neighboring restaurant owners will further bolster our visibility and mutual endorsements. As recent transplants to the vibrant city of Austin, we’ve embarked on a quest to discover our ideal watering hole—a place where comfort meets culinary excellence. Regrettably, our search has often left us wanting. But now, the stars align for us to leave an indelible mark on this cityscape. Our vision? A fusion of dive bar soulfulness and fine dining sophistication. Picture a place where the clink of glasses harmonizes with the aroma of expertly crafted cocktails. This dream has simmered within us for over a year, fueled by exhaustive market research and unwavering belief. Meet John—the creative force behind our venture. His innovative ideas have thrived in various professional settings, yet he’s never had the canvas to fully express his vision. Now, he seizes the opportunity to showcase his capabilities and create something uniquely his own. And then there’s Chelsea, whose entrepreneurial spirit flows through her veins. Her fulfillment lies in serving others, educating, and curating memorable experiences. Together, we form an unyielding team—one that thrives on adversity and embraces challenges head-on. Join us as we redefine Austin’s social landscape—one conversation and cocktail at a time.
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Self Identified Competition
Kinfolk - Downtown Austin The Rosevelt Room - Downtown Austin Powder Room - Downtown Austin To differentiate ourselves, The Dram will forgo a traditional cocktail menu. Instead, we will engage in genuine conversations with our customers to understand their spirit and flavor preferences, creating bespoke drinks tailored to each individual. Our diverse back bar will feature unique spirits from around the world, allowing customers to experience exceptional quality without the hefty price tag. We are committed to supporting smaller brands that deserve recognition and celebration, in contrast to the mass-produced products of larger brands. In addition to our unique drink offerings, we’re excited to introduce our cocktail classes as an additional source of income. For $75 per person, participants will embark on a delightful journey through mixology. Our experienced bartenders will guide you step by step, covering everything from proper cocktail proportions and recipes to the art of shaking versus stirring. During the class, you’ll have the opportunity to create up to three drinks, experimenting with flavors and techniques. But it’s not just about mixing drinks! We’ll delve into the fascinating history and cultural significance of spirits. You’ll also learn about different glassware and gain essential knowledge that every home bartender should have. Our goal is to educate and empower attendees, so they can confidently recreate their favorite cocktails at home and impress friends and family. Cheers to learning and sipping in style!
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Contact Applicant
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