Kyomi Padilla | Application Preview
Kyomi Padilla's grant application outlines her plans for a cosmetics business focused on empowering women through beauty products. The funding will be used to purchase inventory and essential office equipment. Kyomi aims to drive marketing efforts through social media, fostering connections with potential customers and establishing a virtual store. She plans to attend networking events to further build business relationships.
Kyomi emphasizes the importance of her mission, which is to help women regain confidence and self-worth. Her belief is that looking good contributes to a sense of value, exemplified by a bold red lip as a symbol of empowerment.
In terms of competition, her primary rivals include established brands like Colourpop, Elf, and Morphe, which cater to the same market segment. Despite their experience, Kyomi believes her personal story and genuine purpose set her apart. She connects with her audience through shared experiences of overcoming adversity, positioning herself as relatable. This connection, along with her focus on customer empowerment, is presented as the key to her potential success.
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General Information
Business Registration Number: 86-26000134
Location: Bethlehem, PA, United States
Length of Operation: 0
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: NO
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Funding Usage
I plan on purchasing inventory and also office equipment and supplies
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Business Plan
I plan to focus on marketing to my targeted audience via social media platforms. Creating relationships and connecting with my potential customers and creating a virtual website with an online store. I also intend on attending networking events to build business relationships. Investors should invest in me because my goal is to help women regain their confidence and their sense of self worth. I believe that feeling good and looking good creates a sense of self value. A bold red lip always makes a powerful statement.
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Self Identified Competition
My top 3 competitors are Colourpop, Elf, and Morphe. Our products will be in the same price range. Our targeted audience is the same. They are well established cosmetics companies that have been in business for years and I am just getting started. I feel like what makes me different is I actually have a story. I have a purpose. That purpose is not to be rich but to reach those women who have been down or counted themselves out because of difficult circumstances that only women face. I've been there. I've been to that place where you feel unworthy and unloved and feel like giving up. Something as simple as taking a shower, getting dressed, and putting on a little makeup can change your whole attitude. Being relatable to my targeted audience I think is going to be the key to my success!
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Contact Applicant
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