Jaycees Barber Shop LLC | Application Preview
1. PROJECT COVER INFORMATION
Project Title:
Jaycee's Barber Parlour Startup and Community Grooming Services Launch - Prineville, Oregon
Applicant Organization:
Jaycees Barber Shop LLC
Amount Requested:
$6,600 to $10,000
Project Period:
March 2025 to June 2025 (renovation and build-out), with service delivery beginning June 1, 2025 and continuing thereafter
2. EXECUTIVE SUMMARY / ABSTRACT
Problem / Need:
Prineville, Oregon has limited barbershop capacity and inconsistent service availability in the current market, creating access issues for men and boys who need reliable grooming services. Existing options appear constrained by single-operator staffing models, appointment-only limitations, inconsistent hours, and facility limitations such as tight space and parking challenges. This leaves a gap for a professional, welcoming, dependable barbershop that can serve daily demand, offer higher-end grooming options, and create additional work opportunities for licensed barbers.
Target Population / Sector:
The primary beneficiaries are men and boys in Prineville and the surrounding area who need consistent haircut and grooming services. Secondary beneficiaries include licensed barbers and cosmetology professionals who will gain affordable chair-rental opportunities in a supportive shop environment. The project also supports the local small business economy by activating a renovated storefront and increasing local retail activity through grooming product sales.
Proposed Solution:
Jaycees Barber Shop LLC will complete a modest build-out and open Jaycee's Barber Parlour in Prineville on June 1, 2025. The shop will be designed to deliver dependable daily service, a relaxing and memorable customer experience, and specialty straight-razor and spa-like grooming services not currently offered in the area. The business will also introduce in-store retail grooming products and, as soon as feasible, rent one to two barber chairs to licensed professionals to stabilize cash flow, expand service capacity, and support workforce growth.
Key Activities:
- Renovate and prepare the facility for safe, code-appropriate operations (flooring, lighting, electrical updates, paint, and interior finishes).
- Purchase and install core barber equipment (chairs, mirrors, mats, tools, and station essentials) and complete basic branding/signage.
- Launch operations with a clear first-year client growth goal (12 to 15 clients per day), local marketing, community presence, and initial product retail offerings.
Expected Outcomes:
- A fully operational barbershop opening June 1, 2025 with the capacity to scale to four chairs over time and offer reliable service hours.
- Increased access to grooming services in Prineville, improved customer experience, and new earning opportunities for licensed barbers through chair rentals and a professional shop environment.
Funding Request & Duration:
Grant funds of $6,600 to $10,000 are requested for one-time startup and build-out expenses to complete renovations, purchase equipment, and open the shop for public service in 2025.
3. STATEMENT OF NEED / PROBLEM STATEMENT
Problem Description:
Residents in Prineville face a constrained barbershop market where service availability and customer experience are inconsistent. With only a few barbershops in town and staffing models that appear limited, customers can experience difficulty accessing timely appointments, predictable business hours, and comfortable facilities. This is especially impactful for working families and youth who need regular haircuts for school, sports, and employment.
Who Is Affected:
The need is concentrated in Prineville, Oregon and extends to nearby rural communities that often rely on Prineville as a service hub. Men and boys are the primary customers, while local licensed barbers are affected by the lack of stable, well-equipped spaces where they can build clientele without prohibitive overhead.
Current Gaps:
The current market appears to lack (1) sufficient multi-chair capacity, (2) consistent, customer-friendly service reliability, (3) a premium grooming option such as straight-razor and spa-like services, and (4) a facility designed to comfortably handle multiple clients with adequate parking and an inviting atmosphere.
Consequences if Unaddressed:
Without a new, capacity-building shop, Prineville customers will continue to encounter limited options, uneven service experiences, and reduced access to higher-quality grooming services. The community also misses an opportunity to support skilled-trades entrepreneurship and local job creation through chair-rental pathways for licensed professionals.
4. PROJECT GOALS & OBJECTIVES
Overall Goal:
Open and stabilize a high-quality, dependable barbershop in Prineville that expands local grooming access, introduces premium services, and creates a platform for other licensed barbers to earn income through chair rentals.
Specific Objectives (SMART):
Objective 1:
By June 1, 2025, Jaycees Barber Shop LLC will complete facility renovations and open Jaycee's Barber Parlour to the public with operational workstations, compliant electrical/lighting, and a branded customer-facing storefront.
Objective 2:
By the end of Year 1 of operations, the shop will build a consistent customer base averaging 12 to 15 clients per day through local marketing, community engagement, and service consistency.
Objective 3:
By the end of Year 2 to Year 3, the shop will progress toward full utilization of four barber chairs by adding licensed professionals, expanding service offerings (beard sculpting, facials, and premium grooming packages), and implementing online booking and a customer loyalty program.
5. PROJECT DESCRIPTION / PROGRAM NARRATIVE
Project Overview:
This project is a small business startup and community service expansion effort centered on launching Jaycee's Barber Parlour in Prineville, Oregon. The plan prioritizes a clean, comfortable, well-designed shop that customers want to return to, with operational systems that allow steady daily volume and revenue diversification through both services and retail grooming products. A key component is chair rentals that reduce fixed-cost pressure while helping other professionals build clientele in a stable environment.
Approach / Strategy:
The strategy combines a proven demand base (the applicant is described as a well-known and trusted barber locally) with a practical, controlled startup budget focused on essentials: facility readiness, equipment, and branding. The model then layers in scalable revenue streams: daily barber services, premium add-on services, product sales, and chair-rental income. This reduces reliance on a single revenue source and supports sustainable growth.
Key Activities:
- Complete build-out upgrades (flooring, lighting, electrical, paint, and interior updates) to ensure a safe, appealing, and functional workspace.
- Purchase core barber chairs and equipment and configure multiple stations to support future chair rentals.
- Launch with local marketing and community events, establish consistent operating hours, and begin retail sales of grooming products.
- Expand over Years 2 and 3 by increasing chair occupancy, adding premium service options, and implementing online booking and loyalty systems.
Innovation / Best Practices Used:
The proposal reflects common best practices in service-based retail: (1) multiple revenue streams (services plus retail), (2) chair-rental structures that can stabilize cash flow and build a professional hub, (3) customer convenience systems like online booking and loyalty programs, and (4) community-based marketing and events that work particularly well in smaller markets. The addition of straight-razor and spa-like grooming services differentiates the shop and can increase average ticket size while building a premium brand identity.
Alignment with Grant Priorities:
This application supports typical public grant priorities such as local economic development, small business creation, skilled-trades entrepreneurship, rural community services, and support for women-owned businesses. The project uses one-time capital assistance for measurable outcomes: opening a storefront, expanding service access, and creating a pathway for additional licensed professionals to earn income locally.
6. METHODS / WORK PLAN
Implementation Steps:
Phase 1 - Setup (Spring 2025)
Renovation planning, contractor coordination if needed, procurement of materials, and scheduling of work needed to complete flooring, lighting, and electrical updates. Finalize paint and interior improvements, confirm station layout for current operations and future chair rentals, and purchase required equipment.
Phase 2 - Execution (Spring 2025)
Complete renovation tasks, install barber chairs and equipment, finalize signage and branding, and prepare retail display space for grooming products. Establish operating policies, pricing structure, sanitation and safety routines, and a launch marketing plan.
Phase 3 - Delivery (June 2025 onward)
Open to the public on June 1, 2025, deliver consistent services, track client volume targets, begin grooming product sales, and start outreach to licensed professionals for one to two chair-rental placements as demand supports.
Timeline:
Renovations and build-out occur prior to June 1, 2025. Ongoing service delivery begins June 1, 2025, with Year 1 focused on stabilization and daily volume growth, Years 2 to 3 focused on expansion to full four-chair utilization and added services, and Years 4 to 5 focused on broader regional marketing, community workshops, branded merchandise, and evaluation of a second location or mobile unit.
7. TARGET POPULATION / BENEFICIARIES
Who Will Be Served:
Men and boys in Prineville and nearby communities seeking reliable haircuts and grooming services in a comfortable setting. Additional beneficiaries include licensed barbers and grooming professionals seeking chair-rental opportunities and a professional environment to grow their own clientele.
Estimated Number Served:
Based on the Year 1 target of 12 to 15 clients per day, the shop could reasonably serve several thousand client visits annually once stabilized, depending on operating days and staffing.
Recruitment / Access Method:
Customers will be reached through local marketing, community events, word-of-mouth referrals tied to the applicant's existing reputation, visible storefront signage in a high-parking area, and eventually online booking and a loyalty program to drive repeat visits.
9. ORGANIZATIONAL CAPACITY
Relevant Experience:
The applicant is described as a well-known and trusted barber in Prineville with a loyal client base and established community roots. This lowers the typical startup risk because the business is not starting from zero demand; it is formalizing and scaling an existing service reputation into a dedicated storefront with multiple stations.
Systems & Infrastructure:
The business has secured a location and plans a modest renovation to create a relaxing, memorable atmosphere. The operational plan includes service diversification, product retail, chair rentals, online booking, and a loyalty program as the shop scales, all of which are standard, workable systems for a modern barbershop.
Compliance & Financial Controls:
Startup costs are clearly itemized, and the applicant indicates personal savings toward the down payment and a secured location, suggesting financial commitment and readiness. Grant funds are limited to one-time capital and opening costs, which are straightforward to document with invoices and receipts.
10. STAFFING PLAN / KEY PERSONNEL
Owner-Operator Barber:
The business is initially owner-operated, with a growth plan to add licensed professionals through chair rentals. This structure keeps early payroll obligations low while allowing capacity expansion as demand increases.
Additional Barbers (Chair Rental Model):
By Year 1, the plan includes renting one to two chairs to licensed professionals to offset monthly expenses and broaden service availability. By Years 2 to 3, the goal is full occupancy of all four chairs, supporting a team-based shop with expanded hours and services.
12. BUDGET SUMMARY
Total Startup Costs Requested:
$6,600 to $10,000
Primary Cost Categories:
Flooring, lighting, and electrical updates: $3,000 to $5,000
Paint and interior updates: $500 to $1,000
Barber chairs and equipment (mirrors, mats, and related essentials): $2,500 to $3,500
Signage and branding: $500
13. BUDGET JUSTIFICATION (NARRATIVE)
Renovation and Facility Readiness:
The largest expense is flooring, lighting, and electrical updates because these elements directly affect safety, code readiness, customer comfort, and the ability to operate multiple stations reliably. Updated lighting and electrical capacity are especially important in barber operations where consistent lighting and multiple powered tools are used daily.
Interior Updates:
Paint and interior improvements support a clean, professional atmosphere that encourages repeat business and aligns with the brand identity of a relaxing, premium experience. This is a cost-effective way to improve customer perception and increase competitiveness.
Equipment:
Barber chairs and essential equipment are required to deliver services and generate revenue immediately upon opening. Multiple stations also support the plan to rent chairs to licensed professionals, which is a key sustainability component.
Signage and Branding:
Basic signage and branding are critical for customer acquisition and visibility, particularly for a new storefront. Clear signage supports walk-in traffic, reinforces legitimacy, and strengthens local recognition.
14. SUSTAINABILITY PLAN
Post-Grant Funding Strategy:
After opening, the business sustains operations through a mix of service revenue, retail grooming product sales, and chair-rental income from licensed professionals. As the shop grows, expanded services such as beard sculpting, facials, and premium grooming packages can raise revenue per client and improve margins.
Revenue or Cost Recovery:
The chair-rental model helps offset fixed monthly expenses such as rent and utilities while increasing overall capacity without requiring immediate payroll expansion. Retail grooming products provide an additional revenue stream that is less dependent on appointment volume and can increase total sales per visit.
Long-Term Growth:
By Years 4 to 5, the plan includes broader marketing to surrounding towns, hosting grooming workshops or barber education nights, collaborating with local businesses for bundled promotions, and developing branded merchandise. The owner will also evaluate expansion to a second location or a mobile unit based on performance, reinvesting profits into equipment, marketing, and facility upgrades to maintain quality.
15. RISK MANAGEMENT
Key Risks:
The main startup risks include renovation cost overruns, delays that could push back the opening date, slower-than-expected customer volume growth, and challenges recruiting reliable licensed professionals for chair rentals. Market competition exists, particularly from a newer shop offering walk-ins and appointments.
Mitigation Strategies:
The budget focuses on essential, high-impact build-out items and core equipment to avoid unnecessary spending. The applicant already has a loyal client base and local reputation, which reduces customer acquisition risk. A strong location with ample parking and a differentiated service menu (straight-razor and spa-like services) improves competitiveness. Chair rentals provide a built-in risk buffer by helping cover fixed costs while scaling staffing gradually rather than committing to immediate payroll. Consistent hours, a welcoming environment, and planned systems like online booking and loyalty incentives further support retention and predictable revenue.
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General Information
Business Registration Number: 238002794
Location: Prineville, OR, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
Startup Expense Estimated Cost & Usage Flooring, Lighting, Electrical Updates $3,000-$5,000 Paint & Interior Updates $500-$1,000 Barber Chairs & Equipment (mirrors, mats, etc.) $2,500-$3,500 Signage & Branding $500 Total Startup Costs $6,600- $10,000
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Business Plan
For the first year I plan to finalize renovations and open Jaycee’s Barber Parlour in Prineville, Oregon on June 1st 2025. I want to build a larger consistent client base of 12-15 clients per day and begin selling a line of grooming products in-store. I’d like to rent out 1–2 barber chairs to licensed professionals to offset monthly expenses and focus on local marketing, community events, and creating a strong brand identity. Year 2 and 3 would be focused on expanding my services and team by gaining full occupancy of all 4 barber chairs and adding more service options such as beard sculpting, facials, and premium grooming packages. I’d also increase product inventory to include more options and implement an online booking system and customer loyalty program. By the end of year 3 and beginning of year 4 I would be able to expand marketing to reach surrounding towns and attract new clients. I could also host grooming workshops or barber education nights to strengthen community ties and consider collaborating with local businesses for bundled services or promotions. By year 5 I could create branded merchandise (shirts, hats, etc.) to promote the business and generate extra income. Id be evaluating the success of the current location and determine potential for a second location or mobile unit. I’d also continue reinvesting profits into equipment, marketing, and facility upgrades to maintain top-tier service quality. As a woman in a male-dominated industry, I bring a unique perspective and a commitment to excellence that sets my shop apart. With a clear business model, opportunities for retail, and a plan to support other professionals through affordable chair rentals, your investment will help create lasting impact—not just in my life, but in my community. I’m not just starting a barbershop—I’m building a local legacy. As a well-known and trusted barber in Prineville, Oregon, I already have a strong and loyal client base, a solid reputation, and a clear vision for growth. I’ve saved for my down payment, secured a location, and built this business from the ground up. Now I’m seeking support to bring Jaycee’s Barber Parlour to life. An investment in this business is an investment in a skilled tradeswoman with the experience needed, deep community roots, and a passion for quality service. Jaycee’s Barber Parlour LLC will be more than just a barbershop—it will be a welcoming space for men and boys in the community, and a platform for other barbers to grow and succeed.
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Self Identified Competition
There are only three other barbershops in Prineville. One of them is called Cougar Cuts, they only have one Barber working there who pays hourly, which is why I believe she is unable to get any help and she is only available for appointments. Then there is Pineville Barbershop, the reviews online mention that she is extremely unpleasant and is never there when she says she will be there, which I have also heard from clients that have switched over to me. And then there is True American barbers which is a newer barbershop that offers walk-ins and appointments, I believe this barbershop to be my biggest competition, but he only has one other chair available and the location is not great to hold multiple people or for parking. I am in a perfect location with plenty of parking. I will be offering multiple spaces to rent, and the building will be renovated in a way where the atmosphere is relaxing and unforgettable. I will also be offering straight razor, spa like services that aren’t offered anywhere else in this area.
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