Grays Home Care | Application Preview
Grays Home Care is applying for an $85,000 government grant to expand its capacity, improve service delivery, and retain qualified caregiving staff, primarily serving elderly, disabled, and low-income populations. The requested funding will be used to enhance caregiver training, purchase health and safety supplies, upgrade operational software, support essential staff payroll, and provide caregiver incentives—all aimed at maintaining high standards of care, compliance, and community impact.
The proposed budget includes:
- $13,000 for caregiver training and certification
- $9,000 for PPE and first aid supplies
- $9,000 for care management and office software
- $8,000 for marketing and caregiver recruitment
- $22,000 for administrative and RN payroll support
- $19,000 for caregiver retention incentives
- $5,000 to cover licensing and compliance fees
Grays Home Care emphasizes its proven success and reputation, including a top regional rating by Better Business Ratings, high client satisfaction scores, and consistent service demand growth. In the last seven months alone, the agency has onboarded over 20 new clients, many switching from larger, less personal providers. The grant will help scale this growth sustainably while continuing to support both clients and caregivers.
Looking ahead, the company plans to expand its client base by 50% annually, grow and support its workforce, foster deeper community engagement, and enhance operational systems. They aim to become a regional leader in home care through education, pilot programs, and service innovation.
Compared to competitors—such as national franchises (Home Instead), larger care networks (HomeWell), and institutional senior services (LIFE St. Joseph)—Grays Home Care offers a more personalized, flexible, and community-embedded approach. Their competitive strength lies in caregiver consistency, strong local relationships, and an emphasis on dignity and independence for clients aging at home.
The funding request is positioned as a strategic partnership to support job creation, improve care outcomes, enhance system efficiency, and enable vulnerable populations to receive high-quality, compassionate support at home. Grays Home Care is not only operationally sound but mission-driven, making this investment a high-impact opportunity for public or private funders.
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General Information
Business Registration Number: Grays Home Care
Location: Fayetteville, NC, United States
Length of Operation: 1-5
Number of Employees: 26-50 Employees
Annual Gross Income: $100k to $250k
Annual Gross Expense: $100k to $250k
Open to Loans: NO
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Funding Usage
Funding Justification and Proposed Budget for Grays Home Care ($85,000 Request) Grays Home Care is seeking $85,000 in grant funding to expand service capacity, strengthen caregiver retention, and improve care delivery systems for our low-income and medically vulnerable clients. These funds will be allocated to essential areas that directly impact our quality of care and operational sustainability. Proposed Budget Breakdown: 1. Caregiver Training & Certification – $13,000 Funding will cover caregiver onboarding and continuing education, including CPR, dementia care, and state-required training. This ensures safe, skilled care delivery. 2. PPE & Health/First Aid Supplies – $9,000 To protect clients and staff, funds will support the purchase of masks, gloves, disinfectants, and first aid kits used in both office and home care environments. 3. PCS & Organizational Software – $9,000 Supports licensing and maintenance of our Personal Care Services (PCS) system and general office software, which are essential for scheduling, billing, documentation, and compliance. 4. Marketing & Community Outreach – $8,000 Covers caregiver recruitment efforts, printed materials, digital ads, and community event participation to increase awareness and staffing capacity. 5. Payroll Support (RN & Office Admin) – $22,000 Ensures continued staffing for critical administrative and nursing oversight roles, which support assessments, care coordination, and regulatory compliance. 6. Caregiver Wage Supplement / Retention Incentives – $19,000 Provides bonuses or short-term pay increases to retain qualified caregivers and compete with other healthcare employers in the region. 7. Licensing & Compliance Fees – $5,000 Helps cover annual licensing renewals, certification costs, and associated regulatory fees necessary for legal and professional operations. Total Grant Request: $85,000 This funding will be used efficiently and responsibly to enhance Grays Home Care’s ability to serve Medicaid recipients, low-income families, and elderly clients who rely on home-based care. Every budgeted category is tied directly to service quality, staff support, and community impact.
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Business Plan
Grays Home Care is proud of the remarkable progress we’ve made in a short period of time, and we are committed to building on that momentum to grow sustainably and make a lasting impact on the communities we serve. In 2024, we were honored to be voted #1 by the Better Business Ratings, a recognition that reflects our commitment to compassionate, high-quality care. We’ve built trust in our community, as evidenced by our 4.9-star rating on Google Reviews and an outstanding 9.5 out of 10 average satisfaction score in recent client surveys. In just the last seven months, we’ve acquired over 20 new clients, many of whom chose to transfer to us from other agencies because of our personalized service, professionalism, and dedication. Over the next five years, our plan includes: 1. Expanding Client Reach We aim to increase the number of clients served by at least 50% each year through continued referrals, strong community presence, and strategic partnerships with physicians, hospitals, and case managers. Our existing partnerships with medical supply companies and healthcare offices will be expanded to better support holistic, wraparound care for clients. 2. Growing Our Workforce As our client base expands, we will continue our aggressive caregiver recruitment efforts to create quality job opportunities and ensure staff are well-trained, supported, and retained. This includes ongoing training, competitive pay, and career development for caregivers and administrative staff. 3. Deepening Community Engagement We believe care extends beyond the home. That’s why we host free, sponsored events to combat social isolation among seniors and promote community connection and wellness. In the coming years, we plan to expand these events and collaborate with more local organizations to increase our presence and impact. 4. Enhancing Operational Excellence Investments in our systems — including care management software, client communication tools, and staff training programs — will help us scale efficiently while maintaining our high standards of care and compliance. Our focus is on thoughtful, sustainable growth rooted in quality, not just quantity. 5. Positioning as a Leader in Senior Care With our stellar reputation and demonstrated success in client outcomes, we are working to establish Grays Home Care as a leading voice in home care advocacy, education, and service innovation in our region. We plan to grow into new service areas, pilot specialty care programs (such as dementia support or veterans assistance), and continue setting the standard in client-centered care. Why We Are Worth Investing In Grays Home Care isn’t just growing — we are thriving, with purpose. We are led by heart and backed by results. Families and professionals are choosing us for a reason: our consistency, compassion, and commitment to excellence. With the support of this grant, we will build on our strong foundation to reach more families, provide more jobs, and deepen our impact in the community. Grays Home Care is not just another home care agency — we are a purpose-driven, community-rooted provider committed to delivering compassionate, high-quality care to some of our most vulnerable populations: the elderly, the disabled, and low-income individuals who rely on consistent, dignified in-home support. We are seeking funding not just to operate, but to amplify our impact, scale our services, and continue raising the standard of care in our region. Here’s why your investment in us is both strategic and impactful: 1. Proven Track Record of Excellence In 2024, we were honored to be voted #1 by the Better Business Ratings, a powerful testament to our commitment to excellence in care delivery. Our clients consistently rate our services at 9.5 out of 10, and we maintain a 4.9-star rating on Google Reviews, reflecting satisfaction from both families and caregivers. These are not just numbers — they represent lives improved, trust earned, and care delivered with integrity. 2. Fast, Sustainable Growth with Strong Demand In the past seven months alone, we have acquired over 20 new clients, many of whom transferred to us from other agencies due to our superior quality of care and responsiveness. This growth is not accidental — it’s the result of focused outreach, strong clinical partnerships, and a reputation for reliability. We are currently scaling operations in response to growing demand and need support to meet this need responsibly and sustainably. 3. Community Engagement That Goes Beyond the Home We don’t stop at caregiving — we are actively working to combat senior isolation and increase community awareness by organizing free events, sponsored wellness days, and educational outreach. These programs foster belonging and mental well-being among seniors, many of whom live alone or are at risk of social neglect. We want to expand these efforts and make them a permanent pillar of our service model. 4. Job Creation and Workforce Development Grays Home Care is constantly recruiting and investing in caregiver training and career growth. Your funding will help us create more jobs, offer better wages and incentives, and retain experienced caregivers in an increasingly competitive workforce. By doing so, we support economic development while improving service continuity for our clients. 5. A Clear, Responsible Use of Funds We have submitted a clear and thoughtful budget outlining how every dollar will be used — from training and PPE to technology, software, and payroll support. We are not asking for a handout; we are asking for a partnership in growth. Your support will help us meet rising care demands, maintain regulatory compliance, and build long-term sustainability. 6. A Mission That Aligns with Your Goals Whether you're a grant administrator, a private funder, or an investor seeking meaningful impact, Grays Home Care offers a high-return social investment. Our work improves quality of life, reduces hospital readmissions, eases the burden on the healthcare system, and ensures that no one is left behind simply because of age, income, or disability. In Conclusion Awarding funding to Grays Home Care means backing a proven, passionate, and trusted agency that is ready to do more — for clients, for caregivers, and for the community. With your support, we will scale what works, fix what’s broken in home care delivery, and continue to serve with excellence and compassion. We are ready. We are growing. And we are committed to making a difference that your investment can power.
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Self Identified Competition
Top 3 Competitors and Market Comparison In our service area, Grays Home Care operates in a competitive landscape alongside several well-established providers. Our top three competitors are: 1. Home Instead Overview: Home Instead is a nationally recognized franchise with nearly 20 years in operation locally. They offer a wide range of non-medical home care services, including companionship, personal care, and Alzheimer's care. With a strong brand presence and substantial resources, they serve a large client base across the region. Comparison: While Home Instead benefits from longevity and scale, Grays Home Care offers a more personalized, locally grounded approach. We pride ourselves on being nimble, responsive, and highly accessible to our clients and families. Unlike larger franchises, we maintain direct oversight of every case and tailor our services with greater flexibility. Our growing reputation, evidenced by a 4.9-star Google rating and recent Better Business Ratings recognition, shows that our personal touch is resonating. 2. HomeWell Care Services Overview: HomeWell provides non-medical home care with a focus on customized care plans and wellness monitoring. They offer care management tools and serve a broad range of clients, including veterans and seniors needing specialized support. Comparison: While similar in-service offerings, Grays Home Care stands out in caregiver consistency, community involvement, and caregiver training. Our caregivers are closely supervised, highly rated in client surveys, and supported with regular education. Additionally, our community initiatives—like free events to combat isolation—set us apart by addressing social and emotional health, not just physical needs. 3. LIFE St. Joseph of the Pines (Senior Day Center) Overview: LIFE St. Joseph is a PACE (Program of All-Inclusive Care for the Elderly) provider offering a senior day center, transportation, and integrated healthcare services for seniors who qualify. While not a direct home care agency, they compete for the same client population by offering a bundled alternative to in-home care. Comparison: While LIFE offers a comprehensive healthcare model, it requires seniors to leave their homes for care—something that can be limiting for those who prefer to age in place. Grays Home Care delivers compassionate, one-on-one support directly in the comfort of clients’ homes, preserving independence and dignity. Our flexible care hours, client-led service model, and focus on building trust with families give us a strong competitive edge. Grays Home Care is positioned uniquely in the market. While our competitors have scale or institutional backing, we excel in personalized care, caregiver continuity, client satisfaction, and community engagement. We are proud to be a fast-growing, highly rated, and community-focused alternative in an industry where quality and compassion make all the difference.
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