Crown & Confidence LLC | Application Preview
Crown & Confidence LLC is a Black- and LGBTQ-owned luxury hair brand applying for a $50,000 government grant to expand its operations, strengthen its community impact, and scale into a national presence. The funding would be strategically invested across six key areas:
1. Inventory ($20,000): Bulk purchase of premium virgin hair products and custom packaging to meet growing demand, reduce unit cost, and launch new product collections.
2. Hiring ($10,000): Creation of paid roles for an LGBTQ+ fulfillment assistant and a customer service staffer to improve efficiency and allow leadership to focus on scaling.
3. Marketing ($8,000): Development of professional content, UGC collaborations, influencer partnerships, and targeted ads—with a focus on working with LGBTQ+ and BIPOC creatives.
4. Technology ($4,000): Website enhancements such as subscription box features, loyalty programs, and CRM tools to improve customer experience and retention.
5. Product Innovation ($5,000): Launch of “Crown Kit” subscription boxes, offering curated mini bundles, care items, and tutorials, establishing a new stream of recurring revenue.
6. Community Events ($3,000): Hosting pop-up events in major cities for brand exposure, customer engagement, and networking with stylists and influencers.
The grant would not only boost operational capacity and customer reach, but also create inclusive job opportunities and introduce new revenue channels. It would serve as a launchpad for opening Crown & Confidence’s first physical beauty bar within 18 months and support its five-year roadmap toward becoming a seven-figure, community-grounded brand.
The company’s long-term plan includes expanding e-commerce sales, opening brick-and-mortar locations, launching a wholesale program, and continuing to amplify representation in the luxury hair space.
What sets Crown & Confidence apart from its global, budget-focused competitors is its identity-driven approach: sourcing high-quality hair, building real community connections, and centering empowerment, representation, and cultural relevance. This is more than a hair business—it’s a vehicle for economic transformation, community uplift, and lasting legacy.
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General Information
Business Registration Number: 334563505
Location: Austin, FL, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
If awarded the $50,000 grant, Crown & Confidence will strategically allocate funds across inventory, marketing, operations, staffing, and community engagement. This investment would significantly expand our ability to serve more customers, create job opportunities, and solidify our brand as a premium leader in the luxury hair industry. ⸻ 1. Inventory Expansion – $20,000 We will invest $20,000 into purchasing single donor virgin hair bundles, HD lace wigs, and custom units in various lengths and textures. Buying in bulk directly from trusted vendors will: • Lower cost per unit and increase profit margins • Prevent inventory shortages during high demand periods • Allow for new texture drops and exclusive product collections This also includes custom packaging materials (branded boxes, silk bags, labels) to maintain our luxury presentation. ⸻ 2. Hiring & Staffing – $10,000 We will allocate $10,000 to hire: • A part-time fulfillment assistant from the LGBTQ+ community • A customer service & admin assistant to handle inquiries and logistics These hires will improve turnaround time, customer experience, and allow the CEO to focus on scaling. ⸻ 3. Marketing & Content Creation – $8,000 This budget will cover: • Professional photoshoots, video production, and model compensation • UGC creators and influencer collaborations • Paid ads on TikTok, Meta, and Google to drive traffic and sales We’ll prioritize working with LGBTQ+ and BIPOC creatives to reflect our community and values. ⸻ 4. Website Upgrades & Tech Tools – $4,000 We’ll enhance our Shopify store with advanced features: • Subscription functionality for “Crown Kit” boxes • Loyalty programs, review automation, and retargeting funnels • CRM tools for better segmentation and conversion tracking ⸻ 5. Launch “Crown Kit” Subscription Boxes – $5,000 We’ll launch our signature monthly subscription, which includes: • Mini bundles, care items, and digital tutorials • Branded boxes and fulfillment setup • Testing + onboarding with early subscribers This will create a recurring revenue stream and deepen customer retention. ⸻ 6. Community & Pop-Up Events – $3,000 We plan to host in-person pop-up experiences in cities like Atlanta, Houston, and NYC to: • Build local brand visibility • Network with stylists and influencers • Offer onsite installs, styling tips, and product education Funds will cover venue fees, staffing, and promotional materials. ⸻ Impact of the $50,000 Grant This grant would be transformational. It would allow Crown & Confidence to: • Double our inventory and fulfill growing customer demand • Create paid roles for LGBTQ+ community members • Launch new income streams through subscriptions and pop-ups • Elevate our brand visibility with high-quality marketing • Lay the foundation for our first physical beauty bar location in the next 18 months This funding would take us from boutique brand to a national luxury beauty powerhouse—owned, operated, and built by unapologetically confident women who know their worth and wear it well.
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Business Plan
Over the next 5 years, Crown & Confidence will scale into a nationally recognized luxury hair brand by expanding product lines, increasing digital visibility, and building community-centered experiences. • Year 1-2: Focus on scaling e-commerce through paid ads, influencer marketing, and launching our monthly Crown Kit subscription box. • Year 3: Open our first Crown & Confidence Beauty Bar for in-person installs, styling, and consultations. • Year 4: Launch a wholesale program for stylists and boutique salons across the U.S. • Year 5: Expand to multiple locations, hire a full-time team, and hit 7-figure revenue by leveraging tech, brand loyalty, and partnerships. We’ll grow with intention, while staying rooted in culture, confidence, and community. Crown & Confidence isn’t just a hair business—it’s a movement rooted in empowerment, representation, and transformation. As a Black- and LGBTQ-owned beauty brand, we are building a powerful platform that speaks directly to a community often overlooked in the luxury beauty industry. Our mission is to crown every woman with confidence—starting with quality hair, and extending into how she shows up in the world. We are asking for funding not only to grow our product offerings but to create impact. Every bundle we sell, every wig we craft, and every package we ship is part of a bigger vision: to create generational wealth, provide inclusive job opportunities, and give Black and LGBTQ+ women access to premium products made for them, by them. We have already proven our concept through organic traction, loyal customers, and a growing presence on social media. What we need now is the financial support to scale intentionally and sustainably. This funding will allow us to: • Expand inventory to meet demand without compromising on quality • Hire and train team members from the LGBTQ+ and Black communities • Launch recurring revenue models like our Crown Kit subscription box • Invest in marketing, tech, and operations that will help us reach new markets • Bring our long-term vision of a Crown & Confidence Beauty Bar to life By awarding this funding, you’re not just supporting a business—you’re investing in a vision that combines cultural influence, community upliftment, and scalable economic impact. You’re backing founders who are passionate, strategic, and ready to take this brand to the next level. We don’t just sell hair—we build confidence, create opportunities, and turn beauty into legacy.
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Self Identified Competition
1. Her Imports Her Imports is a well-known brand offering virgin hair extensions and lace wigs. They’ve scaled through aggressive influencer marketing and in-person retail locations. 2. Klaiyi Hair Klaiyi is a China-based hair brand with a large digital presence and budget-friendly pricing. They’re widely known for frequent sales and influencer partnerships. 3. UNice Hair UNice is a global brand offering a wide range of textures, colors, and wig options. Their fast shipping and wide product selection appeal to budget-conscious shoppers. What makes Crown & Confidence different from our competitors is our authentic connection to the community we serve, our uncompromising commitment to quality, and our mission to build more than just a hair business—we’re building a platform for empowerment, representation, and economic transformation. Unlike many competitors that are large, overseas-based, or focused solely on high-volume sales, Crown & Confidence is Black- and LGBTQ-owned, and intentionally crafted for women who want more than “just hair.” Our products—like our single donor silky straight bundles and glueless HD lace wigs—are sourced for consistency, longevity, and luxury. But more than that, our brand is rooted in identity, pride, and visibility. We’re building a culturally relevant, experience-driven brand that prioritizes real connection, transparency, and empowerment. We educate our customers through styling guides and tutorials, uplift other Black-owned businesses through collaborations, and center LGBTQ+ creators in our content and staffing. No generic marketing. No mass-produced energy. Just authentic, transformative beauty for women who want to be crowned with confidence. Investing in Crown & Confidence is not just funding a business—it’s investing in: • A brand with untapped market potential and loyal customers • Founders who are passionate, strategic, and deeply embedded in their audience’s lifestyle • Scalable revenue streams like e-commerce, subscription boxes, digital products, and future brick-and-mortar expansion • A company that reinvests in its community by hiring LGBTQ+ talent and creating inclusive job opportunities While competitors focus on quick wins and low prices, we’re building legacy, loyalty, and long-term impact. That’s why Crown & Confidence deserves your support—we’re not just selling hair. We’re shifting culture.
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