HK Flooring | Application Preview
HK Flooring, based in Mitchell, South Dakota, is applying for government funding to support key areas of its growing flooring installation business. Owned and operated by a seasoned contractor with over 10 years of experience, the company provides residential and commercial flooring services both independently and through subcontracting partnerships, notably with local retailer Floor to Ceiling.
The grant would be used to:
- Upgrade tools and essential equipment
- Offset fuel and travel expenses across a wide service area
- Support payroll for an employee during seasonal lulls
- Invest in foundational business operations like marketing, accounting, and licensing
The goal is to sustain and grow a professional, locally rooted business that creates jobs and delivers dependable, high-quality flooring services.
HK Flooring has outlined a realistic five-year growth plan, which includes:
- Expanding to a crew of 3–5 full-time installers
- Increasing direct-to-client service offerings
- Investing in additional tools, a second vehicle, and job management systems
- Adding complementary services such as subfloor prep and trim work
- Securing a dedicated shop for storage, prep, and training
The company stands out with:
- A decade of hands-on expertise across a range of flooring types
- Strong client relationships built on consistent, direct service
- A scalable business model with low overhead and high service value
- Strategic partnerships and diversified income streams
- Commitment to hiring locally and contributing to the regional economy
In a competitive market that includes large retailers and independent installers, HK Flooring’s blend of craftsmanship, reliability, and growth-oriented planning positions it as a strong candidate for funding that would accelerate its positive impact on the community.
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General Information
Business Registration Number: 99-0890707
Location: Mitchell, SD, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
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Funding Usage
As an independent contractor, I provide residential and commercial flooring installation services throughout the region. I subcontract regularly through Floor to Ceiling, a reputable local flooring retailer, and also work directly with homeowners, contractors, and businesses. My company has grown steadily, and I now employ an installer to meet increasing demand. I am seeking funding to help support key areas of my business that are essential for quality service and long-term sustainability. Specifically, grant funds would be used for: • Upgrading and replacing essential tools and equipment • Covering fuel and travel costs for projects across a large service radius • Supporting payroll for my employee during seasonal slowdowns • Investing in business essentials like accounting, marketing, and licensing This support would help me continue creating local employment, maintain reliable service for clients, and build a strong foundation for future expansion.
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Business Plan
5-Year Growth Plan for My Flooring Installation Business Over the next five years, my goal is to grow my flooring business into a well-established, multi-crew operation that serves Mitchell, SD, and the surrounding region with high-quality, dependable service. Here’s how I plan to achieve that: 1. Build a Strong Team • Expand from one employee to a full-time crew of 3–5 installers within the next two years. • Hire and train new team members to maintain consistency, workmanship, and professionalism. • Develop a strong leadership structure to allow crews to operate independently under my guidance. 2. Increase Direct Client Work • Continue growing the share of direct-to-homeowner and contractor projects, reducing dependency on retail subcontracting. • Develop partnerships with local builders, property managers, and small businesses. • Invest in light marketing—website, yard signs, branded vehicle wrap, and social media—to attract new clients and referrals. 3. Invest in Equipment and Efficiency • Purchase additional tools and a second work vehicle to support multiple crews and reduce downtime. • Standardize job processes, track expenses more closely, and use scheduling software to streamline operations. 4. Expand Service Offerings • Offer add-on services like subfloor prep, trim/baseboard installation, and demolition for higher per-job income. • Explore offering supply and install packages for small jobs by partnering with flooring suppliers. 5. Secure a Physical Base • Lease or purchase a small shop or warehouse to store tools, materials, and act as a headquarters. • Use this space for training, job prep, and inventory—creating more operational efficiency and professional presence. HK Flooring is a skilled, service-driven flooring installation business based in Mitchell, South Dakota, with over 10 years of hands-on industry experience, strong client relationships, and a clear path to scalable, long-term growth. Here’s why HK Flooring presents a smart investment opportunity: 1. Over a Decade of Proven Expertise • With 10+ years of experience in flooring installation, HK Flooring delivers quality workmanship across a range of materials—carpet, vinyl plank, hardwood, and tile. • This deep industry knowledge translates to efficiency, high customer satisfaction, and strong referral business. 2. Consistent Demand & Strategic Partnerships • We maintain a steady workload through a subcontracting relationship with Floor to Ceiling, a respected local flooring store. • We’ve also built a growing client base of homeowners, contractors, and businesses, which diversifies income and increases profit margins. 3. Scalable, Service-Based Business Model • With low overhead and high labor value, flooring installation is a scalable trade business. • HK Flooring is positioned to grow through added crews, equipment investment, and expanded service offerings, including subfloor prep, demo, and trim. 4. Realistic 5-Year Growth Plan • Our 5-year plan includes growing into a multi-crew, self-sustaining operation with a mix of subcontracted and direct work. • Plans include a physical workspace, streamlined scheduling systems, and ongoing marketing efforts to drive more direct business. 5. Long-Term Community Impact • HK Flooring is committed to creating stable, skilled jobs and supporting South Dakota’s growing residential and commercial markets. • With your investment, we can strengthen operations, meet demand more effectively, and build a lasting brand rooted in craftsmanship and reliability.
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Self Identified Competition
Top 3 Competitors of HK Flooring (Mitchell, SD Market) • Local Retailers (Floor to Ceiling & Centennial Carpet) These full-service flooring stores offer both materials and installation, with strong brand recognition, established customer bases, and the ability to bundle services. While they are competitors, HK Flooring maintains a strong subcontracting partnership with Floor to Ceiling, which provides consistent work and a mutually beneficial relationship. • Big Box Retailers (e.g., Menards, Lowe’s) National chains with low pricing, wide product selection, and convenient bundled services. They appeal to cost-conscious buyers and DIY customers, often subcontracting installation labor at lower rates. Their scale and reach make them a common competitor for basic installation jobs. • Independent Installers Small, local installers or solo operators who offer flexibility and low pricing. They typically compete for jobs based on referrals or word-of-mouth and can be attractive to budget-minded clients. However, quality and reliability may vary, giving HK Flooring a competitive edge in professionalism and consistency. How HK Flooring Stands Out • Experience & Craftsmanship: With over 10 years of hands-on experience, HK Flooring delivers high-quality, detail-oriented installs that outperform many competitors. • Customer Relationships: Clients work directly with the installer—not a sales team or third-party crew—ensuring better communication and consistent results. • Scalable Operations: HK Flooring is growing into a multi-crew business with plans to increase marketing, add direct services, and expand reach across South Dakota.
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