Toadstool Apothecary and Salon | Application Preview
Toadstool Apothecary and Salon is seeking government grants to fund its expansion from a single booth to a six-chair salon and retail shop. The funds will be used to build out the salon and retail spaces, hire a full-time marketing manager, and stock a range of retail products.
The business plans to generate revenue by renting out salon chairs at $200 per week and expects to earn an average of $10,000 monthly from retail sales. Guests typically spend around $50 on personal care products during their visits, contributing to an expected $2,400 in product sales. The expansion aims to attract new clients through effective social media marketing and participation in local community events.
Additionally, Toadstool plans to launch an online subscription box service for personal care products, predicting 100 subscribers within the first month. The salon benefits from being located near a popular farmers market and community events, drawing in over 500 visitors weekly. Collaborations with local businesses for customized hand soaps and sanitizers are also in the pipeline.
The salon emphasizes its status as Indy's first refillery and eco-salon, providing a unique shopping experience focused on sustainability. Customers can shop by weight and create customized scents, while enjoying a relaxing atmosphere. This initiative supports the community's shift towards eco-friendly practices by minimizing single-use plastics.
While facing competition from established businesses like Onatah General, Witch Hazel Salon, and Common Goods, Toadstool's commitment to sustainability and community-oriented practices offers a competitive advantage. The salon aims to set itself apart by combining retail and services in a way that prioritizes environmentally friendly measures and expert styling.
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General Information
Business Registration Number: 850743648
Location: indianapolis, IN, United States
Length of Operation: 1
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
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Funding Usage
Expansion of salon from a single booth into a 6 chair salon and retail shop. funds will be allocated to building out the salon space and retail space. Hiring a full time employee for marketing and managing salon. Getting products to sell in retail space.
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Business Plan
-We will start our expansion by filling all our booth, each chair will be rented out for $200 a week. ($800 month x 4 chairs = $3200) each guest spends $50 per visit on personal care products. On average $2400 in product sells from salon guest. -With this expansion our retail space will average $10000 a month in sales . We will gain new guest threw marketing on social media and local community event. -We will be creating an online subscription box, where guest can subscribe to get their favorite personal care products delivered to there homes/businesses ( average box $50) with in the first month we will have 100 subscribers . -Our location is host of the local farmers market as well as artist first Friday that bring 500 plus people in per week . we will also be working with local business creating customized hand soaps/ hand sanitizers. We are Indy's first refillery and eco-salon. Creating an exciting new shopping experience, where customers shop by weight and create customized scents. Guest in our salon will enjoy a relaxing atmosphere with our expert stylist. We are helping our community become more eco-friendly and replacing single use plastics in their homes and business with refillable, reusable and recyclable items that plug our waterways and landfills.
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Self Identified Competition
-Onatah General- sell a few refillable products and eco-friend products. they have been in business for 4 years. -Witch Hazel salon- trendy full service salon rated the 2ed best salon in Indy, newest location will be a mile away. - Common Goods- Online refillable home care We are a retail shop and a salon that is dedicated to sustainability. We are committed to sustainable practices in how our products are made and how we use them. Our Stylist are experts in the latest trends and have a passion for community and sustainability.
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Contact Applicant
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