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June 19, 2025, 6:33 pm UTC

In The Zone 47-4146920 | Government Grant Application

In The Zone | Application Preview

 

In The Zone is seeking government grant funding to navigate a significant income drop, with a 75% reduction expected over the next month due to a shift in consumer buying habits during recent events. Most customers have shifted their spending to essentials, leading to a drastic decline in sales. The funds will be utilized to pay employees and maintain operations until customer demand returns.

The business plans to expand its product line beyond current offerings in pet and home goods and develop new online sales platforms. Building relationships with additional distributors is also part of the strategy for future growth.

The owner has extensive experience, having successfully operated a chiropractic office for 15 years before selling it in 2017. With four years of running the current business, the owner has demonstrated the ability to adapt and succeed in challenging circumstances.

In terms of competition, In The Zone faces both large and small companies in the pet and home goods sector, including Petco and local mom-and-pop shops. However, the business distinguishes itself through superior online accessibility and a commitment to exceptional customer service, an area where competitors often fall short. The owner believes that the trend toward online shopping will continue to grow, positioning the business favorably for future success.

  • General Information

    Business Registration Number: 47-4146920

    Location: Denver, CO, United States

    Length of Operation: 4

    Number of Employees:

    Annual Gross Income:

    Annual Gross Expense:

    Open to Loans: YES

  • Funding Usage

    Over the next 30 days (or however long this goes on for) my business will take a 75% reduction in income. 90% of people stopped buying my products and started hoarding toilet paper and supplies that they thought they needed. I am going to use the money to pay my employee and keep our business afloat until we can sell to people again.

  • Business Plan

    I am planning on expanding my proudct line from the pet and home goods I have now. I am going to start building a few more online platforms to sell and I will make connections with new distributors. I have already build a successful chiropractic office and ran if for 15 years. I sold that in 2017. I know what it takes to run a successful business and how to adapt in difficult times. my current business has been open for 4 years. So I have a great track record of building thriving business.

  • Self Identified Competition

    My top 3 competitors are large and small pet and home good manufactures. Petco, & chuck and don, & Pet supplies plus. There are several mom and pop stores that have pet and home goods. However, mine are easily accessible online. I believe that in the next 10 years online shopping will be the norm and going to stores will die out. I am different because I add an amazing customer experience. Customer service is falling to the way side. You really stand out when you just add that to your business.

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