Value Venture LLC | Application Preview
Value Venture LLC is applying for government grant funding to support the next production run of its flagship product, which will help establish the business in Michigan and build market presence. The funds will also enable future hiring based on production performance.
The company plans to scale operations by increasing output, expanding the team, and leveraging affiliate marketing and social media to grow brand recognition. Once the initial product gains traction, they intend to introduce new variations to capture a larger share of the market.
The founder brings prior experience in ecommerce, having built and exited previous ventures, including MatterLabs, which generated $250,000 in revenue over five years. With a background in engineering and business operations, the founder sees this new venture as a higher-potential opportunity in a field he knows well.
Their main competitors are LMNT, Redmond Relyte, and Liquid IV. Value Venture differentiates itself by offering similar ingredients to LMNT but with added value: higher dosages, better electrolyte ratios, trace minerals, third-party testing, eco-friendly packaging, and more competitive pricing.
-
General Information
Business Registration Number: 803129804
Location: Novi, MI, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
-
Funding Usage
We plan to use this money to fund the next production batch of our product, allowing us to get established in Michigan and solidify our market presence. We plan to hire employees to ramp up production once we see how this first production run goes.
-
Business Plan
We plan to rapidly scale our operations in Michigan by increasing the production of our flagship product by scaling our team, pooling investment money, and increasing our brand presence through affiliate marketing and social media. After we have established our flagship product, we plan to expand our product offering to different versions of the flagship product to capture more marketshare. I have launched and liquidated successful ecommerce businesses in the past, and I am an experienced businessman. My previous business, MatterLabs, grossed $250,000 in revenue over 5 years. We primarily sold on Etsy and Ebay. I have since moved on to this business as it is much more scalable and this fits right in my zone of competency, since this is an industry and product I have specific knowledge on. I have a degree in Engineering and am very familar with business operations.
-
Self Identified Competition
Our top 3 competitors (for our flagship product) are LMNT, Redmond Relyte, and Liquid IV. Our flagship product is the most similar to LMNT, since we use similar ingredients. But we set ourselves apart with our focus on 3rd party testing, higher dosages, more optimal ratios of electrolytes, trace minerals, plastic free packaging and a more affordable product.
-
Contact Applicant
Subscribe to our Administrator Dashboard to gain full access to this application. Learn More
