BARNEY COUNSELING SERVICES LLC | Application Preview
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General Information
Business Registration Number: 99-3319121
Location: ZIONSVILLE, IN, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
Funding Usage Statement Grant Amount Requested: $250,000 Organization Name: BARNEY COUNSELING SERVICES LLC Prepared by: Reginald Barney Date: July 10, 2025 Purpose of Funding This funding will support the expansion and sustainability of our mental health counseling services for underserved individuals and families who are unable to afford care. Our organization is committed to eliminating financial barriers to mental health access by providing free, trauma-informed, and culturally competent therapy to those in greatest need. This $250,000 grant will directly fund clinical services, staff compensation, outreach, and infrastructure critical to delivering high-quality mental health care to our community. Detailed Use of Funds 1. Clinical Salaries – $150,000 Salaries for 2 full-time licensed mental health counselors to provide individual, family, and group therapy to clients at no cost. Each clinician will maintain a caseload of 20–25 clients per week, serving over 200 individuals annually. Includes clinical supervision and required professional development. 2. Program Administration – $25,000 Part-time program coordinator to manage client intake, scheduling, documentation, and follow-up. Administrative support to ensure smooth day-to-day operations and compliance with ethical and legal standards. 3. Office Space and Utilities – $24,000 Rental costs for therapy offices and group meeting space. Utilities including electricity, water, internet, phone, and security. 4. Technology and Software – $15,000 HIPAA-compliant electronic health record (EHR) system. Secure telehealth platform for virtual therapy sessions. Computers, phones, and software licenses for therapists and admin staff. 5. Community Outreach and Client Engagement – $10,000 Printing and distribution of outreach materials (flyers, brochures, social media ads). Community events, referral partnerships, and presentations at local schools, churches, and shelters. Transportation stipends for clients in need. 6. Insurance, Licensing, and Professional Fees – $6,000 Professional liability insurance. State licensure and renewal fees for clinicians. Legal or accounting support as required. 7. Therapeutic Supplies and Client Resources – $5,000 Journals, workbooks, coping tools, and therapeutic materials for use during and between sessions. Materials for youth and family engagement activities. 8. Emergency Client Support Fund – $5,000 Small fund for emergency needs directly impacting mental health access (e.g., transportation to appointments, short-term childcare during therapy, etc.). Total Grant Amount: $250,000 Anticipated Impact 200+ individuals served annually with no out-of-pocket cost. Reduction in mental health crises and ER visits in high-risk populations. Increased emotional resilience, family stability, and community wellness. This grant will ensure that vulnerable populations receive the mental health support they deserve—regardless of their ability to pay. It will strengthen our infrastructure, increase our clinical capacity, and help us deliver hope and healing where it is needed most.
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Business Plan
Five-Year Growth Plan (2025–2030) Barney Counseling Services LLC Prepared by: Reginald Barney Date: July 10,2025 Mission Statement Barney Counseling Services LLC is committed to providing accessible, culturally competent, and trauma-informed mental health care to underserved and marginalized communities. We aim to remove financial and systemic barriers so that all individuals, regardless of income or background, can receive the support they need to heal and thrive. Vision for Growth (2025–2030) Over the next five years, our vision is to become a leading provider of accessible, community-based mental health services in Indianapolis and surrounding areas. We will expand our clinical team, increase our service capacity, strengthen partnerships, and secure sustainable funding to ensure long-term impact. Year 1 (2025–2026): Foundation & Capacity Building Goals: Hire 1–2 additional licensed clinicians to increase service capacity. Secure $250,000–$350,000 in grant and philanthropic funding to cover salaries, infrastructure, and free services. Formalize sliding-scale and pro bono service models. Expand community outreach through partnerships with local schools, churches, and referral agencies. Implement a HIPAA-compliant electronic health records (EHR) and telehealth system. Key Outcomes: Serve at least 250 clients, 60% of whom are uninsured or low-income. Increase revenue stability through grants, contracts, and donations. Enhance operational infrastructure to support future growth. Year 2 (2026–2027): Expansion of Services & Partnerships Goals: Open a second physical location or secure a mobile therapy unit to reach high-need areas. Launch targeted therapy programs for youth, trauma survivors, and justice-involved individuals. Develop a volunteer/internship program with local universities to support administrative and outreach functions. Apply for multi-year grants and local government funding streams. Key Outcomes: Double client base to 500 individuals served annually. Strengthen relationships with school systems, community centers, and healthcare providers. Increase brand visibility and trust within underserved communities. Year 3 (2027–2028): Workforce Development & Innovation Goals: Recruit bilingual and culturally diverse therapists to address racial and language access gaps. Introduce group therapy, peer support, and workshops on emotional regulation, parenting, and trauma recovery. Invest in training staff in advanced clinical approaches (e.g., EMDR, DBT, TF-CBT). Begin tracking and publishing program outcomes to demonstrate impact. Key Outcomes: Increase staff to 6–8 clinicians, plus a part-time clinical supervisor and admin team. Offer 6+ therapeutic groups per month in addition to individual sessions. Serve 800–1,000 clients annually, 70% of whom receive reduced or no-cost care. Year 4 (2028–2029): Program Replication & Policy Engagement Goals: Pilot replication of service model in another Indiana city or rural region. Explore becoming a Medicaid-approved provider to increase funding options. Develop a community mental health advisory board composed of clients, clergy, educators, and advocates. Begin advocacy work focused on mental health equity, stigma reduction, and funding reform. Key Outcomes: Establish Barney Counseling Services as a replicable, community-driven model for mental health access. Expand services to new zip codes or underserved counties. Host first annual Mental Health Equity Summit with local partners and funders. Year 5 (2029–2030): Sustainability & Legacy Goals: Launch a nonprofit arm or foundation to expand fundraising opportunities and donor engagement. Secure long-term contracts with city or state government agencies. Establish a scholarship or community grant fund to support clients in crisis or transition. Publish a Five-Year Impact Report and Strategic Plan for the next decade. Key Outcomes: Serve 1,500+ individuals annually. Sustain at least 60% of operations through grants, contracts, and recurring funding. Be recognized as a regional leader in equitable, accessible mental health care. Key Success Indicators (Cumulative 2025–2030) Metric Target by 2030 Clients Served Annually 1,500+ Free/Sliding Scale Services 70–75% of all sessions Clinicians Employed 8–10 Partner Organizations 25+ Annual Budget $750,000 – $1 million Community Events Held Annually 12+ Mental Health Grants Secured $2M+ over 5 years Conclusion Barney Counseling Services LLC is building a sustainable, scalable model of care for communities too often overlooked. With continued support and strategic investment, we will expand our impact and ensure that no one is denied mental health care due to income, insurance status, or systemic barriers. This five-year plan is not just about growth—it's about equity, healing, and long-term community transformation. 1. We’re Solving a Critical, Underserved Problem The mental health crisis in the United States continues to escalate, especially among low-income, minority, and marginalized populations. While demand for mental health services is rising, access remains limited—particularly for individuals without insurance or financial resources. Barney Counseling Services LLC is directly addressing this gap by providing free and affordable mental health care to the people who need it most but are least likely to receive it. This isn’t just compassionate—it’s urgently necessary. By investing in our model, you're contributing to solving a nationwide crisis with local, scalable, and community-centered solutions. 2. High-Impact, Values-Driven Model Unlike many providers focused solely on profit or billable hours, Barney Counseling Services LLC reinvests in the community by: Offering sliding scale and pro bono therapy for individuals and families in need. Partnering with churches, schools, probation departments, and shelters to reach people others overlook. Delivering culturally competent, trauma-informed care in a way that builds trust in historically underserved communities. Investors who align with social impact, equity, justice, and public health will find our work deeply meaningful—and measurably effective. 3. Scalable and Sustainable Operations We have a clear five-year growth plan that includes: Expanding clinical capacity to serve over 1,500 clients annually Opening additional service locations or mobile therapy units Increasing partnerships, revenue diversification, and community outreach Your investment will support scalable infrastructure—not just for today’s needs, but to sustain impact over time. We are building systems that can grow without compromising our mission. 4. Positive ROI – Social, Public, and Economic The return on investment goes beyond traditional profit. By investing in accessible mental health services, you contribute to: Reduced ER visits, incarceration, and school dropouts Increased workforce participation, family stability, and emotional resilience Long-term cost savings for communities and systems strained by untreated mental health issues This is an investment in community wellness, generational healing, and public cost reduction. Investors today increasingly prioritize Environmental, Social, and Governance (ESG) impact—Barney Counseling Services delivers that in full. 5. A Trusted, Mission-Driven Team Led by founder Reginald Barney, Barney Counseling Services is built on lived experience, professional excellence, and a deep connection to the people we serve. Our team understands the cultural, spiritual, and emotional nuances of care—making our services not only effective, but transformational. We are trusted in our community, referred by churches, courts, and educators—not because of advertising, but because we consistently show up, serve with dignity, and get results. Conclusion: Invest in Equity, Healing, and Impact Investing in Barney Counseling Services LLC is investing in: Real solutions to the mental health access crisis Sustainable, community-driven care A future where no one is turned away because they can’t pay Join us in transforming lives, one session at a time—and building a model that redefines what accessible, effective, and compassionate mental health care can be.
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Self Identified Competition
1. Community Mental Health Centers (CMHCs) Examples: Adult & Child Health, Aspire Indiana Health Overview: Community Mental Health Centers across Indiana are partially funded by government sources and provide a broad range of services including outpatient therapy, psychiatric care, addiction services, and crisis response. Many offer sliding-scale fees or Medicaid-based services and are often considered a first stop for low-income individuals in need of mental health support. Competitive Edge: State funding and infrastructure Multidisciplinary teams (therapy, case management, psychiatry) Partnerships with state agencies and hospitals Barney Counseling Services Advantage: Faster access to care without long intake or waitlist processes Personalized, culturally sensitive, and community-rooted care Flexibility in treatment without insurance constraints 2. Nonprofit Mental Health Organizations Examples: Mental Health America of Indiana, NAMI Indiana Overview: Nonprofit organizations often provide support groups, peer counseling, mental health education, and referral services for free or at low cost. While they may not offer full clinical therapy, they are widely recognized for their advocacy and community outreach. Competitive Edge: Strong advocacy networks and community visibility Free workshops, education, and mental health awareness programming Access to volunteer and donor support Barney Counseling Services Advantage: Licensed clinical therapy services—not just support or referral Direct and consistent care for individuals and families Integration of mental health with spiritual and cultural frameworks 3. Federally Qualified Health Centers (FQHCs) with Behavioral Health Services Examples: HealthNet, Eskenazi Health Centers Overview: FQHCs provide primary care and behavioral health services to low-income and uninsured populations. Behavioral health services at these centers are often embedded in primary care settings and covered by a sliding-fee scale. Competitive Edge: Federally funded and reimbursed through Medicaid Ability to treat co-occurring medical and mental health issues Location in high-need urban and rural areas Barney Counseling Services Advantage: Focused solely on mental health, with no pressure from medical service demands More flexible and accessible appointment availability Personalized, relational therapy model without institutional barriers Conclusion While CMHCs, nonprofit mental health organizations, and FQHCs serve similar demographics, Barney Counseling Services LLC sets itself apart through: A client-centered, culturally affirming model Deep community and faith-based partnerships A strong commitment to fast, flexible, and free or affordable services without sacrificing quality We are not simply another provider—we are a trusted, grassroots mental health resource with a personal, community-embedded approach that traditional institutions often lack. Why Barney Counseling Services LLC Is Different—and Worth Investing In Prepared by: Reginald Barney Organization: Barney Counseling Services LLC Date: July 10, 2025 Who We Are Barney Counseling Services LLC is a mission-driven, community-rooted mental health practice dedicated to providing high-quality, culturally competent, and trauma-informed care to underserved and marginalized individuals—regardless of their ability to pay. While we are a for-profit business, our operational model functions with a nonprofit heart, offering free and sliding-scale services to individuals who typically fall through the cracks of the mental health system. What Makes Us Different 1. Equity-First Approach Unlike many private counseling centers that operate on a fee-for-service or insurance-only model, we intentionally serve uninsured, underinsured, and low-income populations. We do not let financial limitations determine who gets care. We’ve built our model to reach people who are often left out—because we believe mental health is a human right, not a privilege. 2. Faith and Community Integration Barney Counseling Services bridges the gap between faith-based support, community outreach, and professional mental health services. Many of our clients are referred from churches, grassroots organizations, probation officers, and schools—populations that may not otherwise seek or have access to traditional therapy settings. 3. Lived Experience and Cultural Competence Our leadership and clinical team reflect the diverse communities we serve. We bring lived experience, cultural understanding, and deep empathy into the therapy room—creating a safe and relatable environment for clients who may distrust or feel alienated by larger systems. 4. Flexible, Person-Centered Care We meet clients where they are—literally and figuratively. From telehealth and mobile services to evening hours and flexible scheduling, we remove traditional access barriers and design care around the individual, not the system. Why Funders and Investors Should Support Us 1. High Demand, Low Supply There is a mental health crisis in underserved communities—but access to culturally relevant, affordable services remains deeply inadequate. Barney Counseling Services is directly filling this gap with scalable, community-based solutions that can be expanded with the right support. 2. Proven Trust and Community Presence We’ve earned the trust of our community—not through marketing, but through word of mouth, partnerships, and consistent, compassionate service. Our referrals come from teachers, pastors, mentors, and families. We have built a reputation of integrity, reliability, and impact. 3. Sustainable and Scalable Model With strategic funding, we will grow our infrastructure, hire additional clinicians, expand outreach, and develop wraparound services. Your investment will help us reduce crisis-level interventions, prevent long-term emotional harm, and create generational change through access to early and consistent mental health care. 4. Immediate and Long-Term Return on Investment While traditional ROI focuses on profit, our return is measured in lives changed, trauma healed, families stabilized, and futures restored. Our work reduces the burden on schools, hospitals, jails, and shelters—resulting in real public savings and measurable social good.
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