Vaj Expressions | Application Preview
Vaj Expressions is seeking government grants to revitalize its business through several strategic initiatives. The requested funding will be allocated for revamping the website, enhancing branding, expanding marketing efforts, investing in real estate, and increasing inventory. By increasing inventory, Vaj Expressions aims to create a safe storage solution, potentially opening a warehouse or shop to securely store products. The long-term vision includes contributing to business grant portals, demonstrating a commitment to community support.
The business plan outlines ambitious growth over the next five years, focusing on distinctive product offerings and excellence in branding, shipping, and customer service. The intention is to differentiate in the market, which is expected to drive higher sales and profits. A portion of these profits will be reinvested into establishing a warehouse in Houston and supporting the Susan B. Komen Breast Cancer Organization.
Vaj Expressions views the funding as a tool for generating revenue rather than a mere investment, emphasizing innovative thinking and unique branding strategies. The competition comprises brands focused on lip glosses, body butters, and facial oils, like Moon Cosmetics and Garden of Honey Spa. However, Vaj Expressions stands apart by fostering community rather than engaging in direct competition. The founder believes in empowering other women entrepreneurs and creating a movement that reflects authenticity and local impact rather than simply competing for market share.
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General Information
Business Registration Number: 85-1657242
Location: Houston, TX, United States
Length of Operation: 7 1/2 months
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: NO
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Funding Usage
I will use the money for a website revamp, branding, marketing, investing into real estate, and inventory. The more inventory the more money I can receive overtime. Also, inventory plays a role in opening a warehouse or a shop to store the products in a safe environment. I will then grow my business and in the near future donate money from my business to other business grant portals.
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Business Plan
I plan to grow my business in the next 5 years being different about the products I put onto the market. The branding, shipping of products, and customer service will be on top of any business on the market. When you expand your horizons and become different, your business will bring in more business which generates more sales and profit. That profit I will use to open up a warehouse for storage here in the Houston area and give back to the Susan B. Coleman Breast Cancer Organization. The funding amount to me is not an investment it is more of so using the money to create a generating money maker. I love to think outside the box and being different. There are so many brands who are unique in their own special way. My brand will be on top of branding, marketing strategies, and sales. Investing is like a plan and using that plan helps to build that vision God gave you.
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Self Identified Competition
My top 3 competitors are women who sell lipglosses, body butters, and facial oils. Moon cosmetics, gardenofhoneyspa, and cota skin. What makes my business different from competitors is that I don’t compete. Competing has nothing to do when starting a business. You can start a business to help other business women see things they don’t normally see in themselves. You can bring a community together instead of fighting over who sales the best products or who is more popular. When you start a business you aim to make a change and that change should stamp your hometown and acknowledge who you are and your business.
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Contact Applicant
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