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May 23, 2025, 8:39 pm UTC

hwy 12 auto sales llc dba- River motors 45-2792333 | Government Grant Application

hwy 12 auto sales llc dba- River motors | Application Preview

 

River Motors, operated by Hwy 12 Auto Sales LLC, is applying for government grants to alleviate its debt with a car floor plan company. The funding will eliminate nearly $30,000 in annual interest and fees, allowing the business to redirect funds towards growth opportunities. This includes purchasing specialized tools and equipment, upgrading the service shop, and hiring additional staff.

The requested grant amount directly corresponds to the existing balance owed to the floor plan company. By settling this debt, River Motors aims to invest more in its inventory and enhance its service offerings.

In terms of competition, River Motors faces challenges from several nearby used car dealerships, including Hwy 51 Auto Sales, MSI Auto Sales, and AutoAccess Auto Sales. However, River Motors identifies its competitive advantage in its specialization across all vehicle types—both imports and domestics—as well as motorcycles. Despite being a newer company, River Motors has outperformed these long-established competitors, thanks in part to its prime location on a busy highway, which drives significant foot traffic.

  • General Information

    Business Registration Number: 45-2792333

    Location: wisconsin dells, WI, United States

    Length of Operation: 10 years

    Number of Employees:

    Annual Gross Income:

    Annual Gross Expense:

    Open to Loans: YES

  • Funding Usage

    to pay my debt with floor plan company

  • Business Plan

    if i will pay my debt with car floor company , i wont have to pay crazy interest almost $30000 a year with interest and fees , so i will have more time and opportunities and funds to invest in my business and expend , buy more special tools and equipment , uprade service shop, hire more workers . amount that we requested is amount what is our balance on floor plan we use, so if we get to pay it off , we will have more money to invest in our inventory , shop , service.

  • Self Identified Competition

    1) hwy 51 auto sales, 2 miles from us , they also sell used cars . https://www.51autosales.com/ 2) msi auto sales portage, 0.56 miles from us on , also selling used vehicle and service them . They bought building from portage motors , and also building new shop .https://www.usedcarsinmadison.com 3) autoaccess auto sales ,https://www.autoaccessportage.com/ they located 3 miles from us on hwy 33 also selling used cars and service them. we specializing in all kind of vehicles , import , domestic, motocycles, not just in domestics. we newer company and already outperfomed them , and they been around for long time. Plus we have prime location right on main hwy from madison right next to dairy queen so people traffic very heavy.

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