Numani Nation | Application Preview
Numani Nation is applying for a $10,000 government grant to support the growth of its handcrafted crystal jewelry business. The funds will be used strategically to boost production, enhance marketing, grow retail partnerships, and improve e-commerce operations. Specifically, $4,000 will go toward materials and inventory to prepare for seasonal demand, $3,000 for digital marketing and brand-building, $2,000 to support a boutique retail partnership with Ellcie, $750 for technology and online store improvements, and $250 for administrative expenses.
The aim is to increase product availability, visibility, and sales across multiple channels. With plans to release new collections, expand product lines into necklaces, earrings, and more, and improve online functionality, Numani Nation is positioning itself for long-term success. The business also plans to develop influencer partnerships, grow its podcast presence, and use analytics for smarter marketing.
Since launching in mid-2023, Numani Nation has built a multi-channel revenue model that includes direct sales, custom orders, and boutique retail. The grant would allow the business to scale responsibly, strengthen its brand, and increase revenue. As a small, woman-owned business with a growing loyal customer base, Numani Nation stands out from competitors through its focus on personalized, exclusive designs and customer relationships. Support for this grant will help fuel a sustainable brand, contribute to the local economy, and create new opportunities for growth.
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General Information
Business Registration Number: 33-3137824
Location: Willow Grove, PA, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
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Funding Usage
We are requesting $10,000 in grant funding to support production, marketing, and retail expansion efforts. This funding will allow us to purchase bulk materials, increase inventory for seasonal demand, strengthen brand visibility through professional advertising, and expand our boutique partnership with Ellcie. These investments will directly support sustainable revenue growth and position us for long-term success. If awarded, the grant funds will be strategically invested in the following ways; $4,000 for materials/inventory, $3,000 for marketing/brand growth, $2,000 for retail/boutique partnership expansion, $750 for technology/operations, and $250 for administrative/professional support. $4,000 will be allocated to materials and inventory to purchase crystals, beads, charms, and crafting hand-held tools in bulk. This will allow Numani Nation to build a sufficient inventory to meet seasonal and holiday demand, ensuring products remain in stock during peak sales periods. The average cost is $8/unit and we can create approximately 500 bracelets with this amount. These bracelets are projected to retail for $28-$38 each, generating $14,000 - $19,000 in sales revenue. $3,000 will be invested in target social media advertising campaigns on Instagram, Facebook, and Tiktok to expand customer reach. We want to fund professional photography, video content, and promotional materials (both online and physical) that elevate brand presentation and drive online sales. This funding is expected to increase online sales volume by 25-30% over the next 6 months. $2,000 will be utilized to support inventory placement and marketing at Ellcie boutique, cover consignment and future wholesale fees, and packaging upgrades required for retail presentation, projected to drive $4,000 - $5,000 in additional boutique sales. This can position the brand for potential expansion to additional boutiques and retail spaces. $750 will be invested into technology and E-commerce development in which we can enhance Shopify website functionality and improve customer experience. We will use this portion of the funding on Shopify to cover platform fees, domain renewals, upgraded tools for managing orders, marketing automation, and listing fees on Etsy. $250 will cover any operational and administrative support which includes (but is not limited to) business licenses, accounting services, office supplies and other general administrative expenses needed to sustain daily operations. In summary, this allocation of funds will allow us to increase production capacity and maintain consistent product availability. Expand brand visibility through professional marketing and advertising. Strengthen retail presence through our boutique partnership with Ellcie, with the goal of expanding our retail presence in other shops/boutiques. Improve our customer experience through upgraded e-commerce technology, support sustainable operations, and position the business for long-term scalability.
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Business Plan
Over the next five years, our business plans to achieve sustainable growth by expanding product offerings, increase brand visibility, and building strategic partnerships. Numani Nation is looking forward to introducing a wide variety of crystal bracelet collections, seasonal limited editions, and themed jewelry that appeal to a broader audience. We want to start crafting products that are repetitively and highly requested by our customers like crystal necklaces, earrings, hair charms, and key chains to satisfy our current and future customers needs/desires. This will increase average order value and customer retention. We plan to enhance online store functionality, optimize customer experience, and leverage social media/Shopify campaigns to increase website traffic and conversions. We plan to grow our social media following and podcast audience to strengthen brand authority and open potential revenue streams through sponsorships and other collaborations. We are confident in our ability to collaborate with influencers, and create high-quality content. Numani Nation is striving to be recognized globally, taking our local partnerships, like Ellcie, to developing wholesale opportunities that will reach new geographic markets. We plan to implement data-driven marketing strategies to increase customer acquisition and repeat purchases. We plan to streamline production processes and invest in inventory management to meet higher demand efficiently. By the end of five years, we aim to triple annual revenue, grow our customer base, and establish Numani Nation as a recognized brand, both online and retail markets. Our business demonstrates a clear path to sustainable growth, a diversified revenue model, and a strong commitment to serving our customers with high-quality, hand-crafted products. This funding will enable us to expand production, visibility, and our retail/e-commerce channels. Starting in June 2023, we have already established a foundation for success through multiple revenue streams, including direct-to-consumer sales, personalized/custom orders, and retail partnerships. This diversified approach not only reduces risk but also positions us to capture multiple market segments. With funding, we can efficiently scale operations, invest in professional marketing, expand inventory, and improve the customer experience. This ensures a measurable return on investment. Our products are unique, high-quality, and in demand, supported by a growing online and local following. Every dollar awarded will be allocated with clear goals, expectations, and outcomes, including increasing sales, retail presence, and strengthening brand recognition. This ensures that funding administrators and investors can be confident in the responsible and impactful use of funds. So much so, they may even consider buying some high-quality and custom pieces of their own for themselves, and friends/family. Ultimately, awarding us funding supports the growth of a small, woman-owned creative business that seeks to contribute to the broader economy by creating opportunities for local partnerships, generating sales, and building a sustainable brand with potential for long-term success.
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Self Identified Competition
1. Energy Muse - a well-established online retailer specializing in crystal jewelry, healing crystals, and spiritual tools. Energy muse has a strong brand recognition, extensive product line, and a large, loyal customer base. 2. Etsy Crystal Jewelry Sellers- Independent sellers on Etsy offering handmade crystal bracelets and jewelry. They have a strong niche appeal, competitive pricing, and customization options. 3. Local metaphysical shops - Small, independent shops in our region that sell crystals, jewelry, and gift items. They often typically offer other holistic healing therapy and services like reiki, singing bowl therapy, and tarot readings. Unlike our competitors, Numani Nation offers personalized and exclusive designs with a more intimate, customer-focused approach. Our business emphasizes strategic partnerships with local boutiques, seasonal limited collections, and professional digital marketing campaigns, giving us stronger brand visibility and growth potential. Our business leverages both online and offline sales channels, integrating e-commerce, social media, and our local partnership, allowing us to reach a wider audience.
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Contact Applicant
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