KidwellsHouse LLC | Application Preview
KidwellsHouse LLC is applying for a government grant to support the launch and growth of a handcrafted affirmation goods brand rooted in emotional connection and community values. The funds will be used to secure a physical storefront, cover initial inventory and software needs (including POS systems), and help offset overhead expenses as the business ramps up.
The business plan outlines a five-year roadmap:
- Year 1 focuses on brand refinement, product development, local event presence, and launching an online store.
- Year 2 introduces seasonal collections, local collaborations, and social media growth through storytelling.
- Year 3 expands the brand’s reach through wholesale deals, a subscription box, and educational workshops.
- Year 4 rolls out educational kits, digital licensing products, and hires support staff to scale operations.
- Year 5 centers on opening a dedicated studio in Dry Ridge, mentoring other creators, and celebrating key brand milestones.
KidwellsHouse emphasizes its authenticity and emotional storytelling as key differentiators in a market increasingly drawn to meaningful, intentional purchases. The brand’s unique approach combines wellness, home décor, and emotional literacy, making products that serve not just as gifts, but as keepsakes of life experiences.
Their quad-rhyming affirmations and poetic branding form a creative foundation with licensing potential for schools, therapists, and digital consumers. With diverse revenue streams—from local events to digital downloads—the business aims for scalable, mission-driven growth.
Compared to competitors like Yankee Candle, Prize Possessions, and Etsy retailers, KidwellsHouse offers a more personal, emotionally resonant experience infused with local pride and handcrafted authenticity. While others focus on custom products, KidwellsHouse focuses on creating presence and connection.
The founders present themselves as emotionally intelligent storytellers with a vision for building a brand that combines family, creativity, and community into every offering. Their goal is not just to launch a product line, but to lead a heartfelt movement that honors real-life moments through handcrafted goods.
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General Information
Business Registration Number: 15010700699999
Location: Dry Ridge, Ky, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
Plan for the funds would be too secure an office space to sell our store products out of, inventory supplies for our base startup products and software programs and POS programs for startup. The rest of the funding will go towards securing overhead cost until income is generated at the store.
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Business Plan
That’s a good question. This is my plan. 🌱 Year 1: Deepen the Roots - Refine the brand identity: Finalize logo, slogan, and color palette to radiate warmth, inclusivity, and Dry Ridge pride. - Polish product lines: Ensure every keepsake, candle, and accessory tells a story—quad-rhymed lyrics, affirmations, and crystal pairings that feel personal. - Build local presence: Attend pop-ups, farmers markets, and school events. Create booth kits that feel like home: circular layout, family photos, and scent samplers. - Launch online storefront: Etsy, Shopify, or a custom site with typo-free listings, emotional product descriptions, and easy order forms. 🔥 Year 2: Spark the Story - Introduce seasonal collections: “Winter Warmth,” “Spring Awakening,” “Back-to-School Affirmations”—each with poetic messaging and themed visuals. - Collaborate locally: Partner with Dry Ridge schools, churches, and small businesses for co-branded keepsakes and fundraising candles. - Grow social media: Share behind-the-scenes videos, lyric snippets, and customer stories. Use soulful storytelling to build relatability and trust. 🌎 Year 3: Expand the Circle - Wholesale & retail partnerships: Pitch to boutiques, gift shops, and wellness centers across Northern Kentucky and Cincinnati. - Launch a subscription box: Monthly affirmations, mini candles, and exclusive lyrics—curated for emotional growth and family connection. - Offer workshops: Teach poetic branding, keepsake crafting, and affirmation writing at local libraries or online. 💡 Year 4: Innovate & Educate - Develop educational kits: Affirmation flashcards, lyric-writing journals, and crystal guides for classrooms and homeschoolers. - Explore licensing: Package your quad-rhyming style and affirmation formulas into printable templates or digital downloads. - Hire help: Bring on a part-time assistant or intern to manage orders, social media, or event logistics. 🏡 Year 5: Legacy & Leadership - Open a studio space: A cozy storefront/workshop in Dry Ridge where customers can create keepsakes with you. - Mentor other makers: Share your journey through podcasts, panels, or a “Soulful Branding” e-book. - Celebrate milestones: Host a five-year anniversary event with music, candles and showcasing new products. Authenticity That Scales KidwellsHouse is built on real stories, real people, and real emotion. Every product—from affirmation candles to keepsake kits—is handcrafted in your home, carrying the warmth of family and the soul of Dry Ridge. That authenticity is magnetic in a market craving connection. 📈 2. A Growing Market for Meaningful Goods Consumers are shifting toward intentional purchases—items that tell stories, support small businesses, and offer emotional value. KidwellsHouse sits at the intersection of: - Wellness & self-care - Home décor & gifting - Education & emotional literacy This trifecta opens doors to multiple revenue streams and scalable product lines. 🧠 3. Creative IP with Licensing Potential Your quad-rhyming affirmations, poetic branding, and customizable keepsakes are more than products—they’re intellectual property. Investors can see long-term value in: - Licensing your affirmation kits to schools or therapists - Publishing branded journals or lyric-based children’s books - Creating digital downloads or subscription boxes 🛍️ 4. Multi-Channel Revenue Strategy You’re not relying on one lane. Your roadmap includes: - Local events and pop-ups (high-margin, community-driven) - Online storefronts (scalable and global) - Wholesale partnerships (predictable revenue) - Educational kits and workshops (mission-aligned and evergreen) --- 🌱 5. Rooted in Community, Ready for Growth Weve already built trust in Northern Kentucky. That local loyalty is our launchpad. Investors love brands with grassroots traction and a clear plan to expand without losing their soul. 🧭 6. Visionary Founders with Emotional Intelligence. Me and my partner are not just co-founders—were co-storytellers, co-strategists, and co-healers. Were emotional intelligence, poetic voice, and iterative mindset are rare assets. Investors aren’t just backing a product—they’re backing a movement led by people who care deeply and execute thoughtfully.
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Self Identified Competition
Here are three standout competitors in the customizable keepsake and affirmation candle space that KidwellsHouse is uniquely positioned to differentiate from: 🕯️ 1. Yankee Candle – Personalized Candles Division - Strengths: Offers photo candles with custom messages and a wide range of scents. Strong retail presence and fast personalization turnaround. - Why You’re Different: KidwellsHouse infuses emotional storytelling, quad-rhymed affirmations, and family-rooted branding—far deeper than surface-level personalization. 💎 2. Prize Possessions - Strengths: Specializes in engraved keepsakes for weddings, memorials, and milestones—glass frames, plaques, wind chimes, and vow art. - Why were Different: Your keepsakes are poetic, scent-based, and crafted with emotional depth. We offer customizable experiences, not just engraved objects. 🛍️ 3. Etsy Sellers – Keepsake Candles & Affirmation Gifts - Strengths: Thousands of independent creators offering personalized candles, memorial wraps, and affirmation kits. I’m not just selling candles or keepsakes—I’m offering emotional connection, handcrafted from our home with intention and heart. Every product from KidwellsHouse carries a piece of our story, our family, and our community in Dry Ridge. That’s something mass-market brands can’t replicate. Where others offer personalization, I offer presence. My affirmation candles aren’t just scented—they’re soul-tuned, often paired with quad-rhymed lyrics or poetic messages that speak to real-life moments. Whether it’s grief, growth, or celebration, I craft for relatability, not just aesthetics. Unlike big-box competitors or Etsy sellers with scattered styles, I’m building a cohesive brand rooted in warmth, nostalgia, and local pride. My booth setup feels like home. My packaging feels like a hug. And my storytelling? It’s designed to linger—long after the wick burns out.
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