HEALHER DEVINE SOUL INC | Application Preview
Heal(HER) Devine Soul Inc. is applying for government funding to expand its maternal-wellness services across Greensboro and surrounding communities. The organization provides holistic, culturally grounded support for mothers throughout pregnancy, birth, and postpartum. This includes doula services, lactation guidance, mental wellness care, and emotional support—especially for underserved and low-income families that often face significant barriers to care.
The funding will be used to enhance operational systems, scale programs, train more birth workers, and increase access to consistent, culturally-aligned care. Dollars will go directly toward hiring staff, training, securing a wellness space, and strengthening community partnerships with clinics, schools, and local providers. The organization also aims to establish donor networks and expand sliding-scale or sponsored care options so that no mother is left behind due to financial limitations.
The five-year business plan outlines a phased growth strategy, starting with infrastructure and capacity building, followed by program expansion and community outreach, and ultimately scaling up to become a full-service maternal-care hub. The vision includes building a diverse, interdisciplinary care team and a pipeline of trained Black birth workers who can help change maternal health outcomes over generations.
What sets Heal(HER) Devine Soul apart is its trauma-informed, culturally grounded, long-term care model. While other providers may offer excellent services, many lack the emotional depth, continuity, and community integration that this organization prioritizes—especially with ongoing postpartum support lasting up to a year, emotional and spiritual care, and a deep-rooted presence in the local community.
The founder brings lived experience, discipline, and a soul-centered mission to this work, and is asking not just for funding, but for investment in a movement that reshapes maternal care. The impact is both measurable and relational—focused on healthier mothers, stronger families, and a more equitable care system.
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General Information
Business Registration Number: 33-3466161
Location: Greensboro, NC, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
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Funding Usage
Funding will be used to expand maternal-wellness services and strengthen program capacity for families in Greensboro and surrounding communities. All financial support directly enhances access to culturally-centered doula care, emotional wellness resources, postpartum support, and lactation guidance for mothers who would otherwise face barriers to care. Every dollar directly strengthens maternal support access and improves wellness outcomes in our community. We track usage, measure program impact, and share progress transparently. Our goal is to build a lasting maternal-care foundation that uplifts families and improves birth experiences for generations. Funding will be used to provide direct doula and postpartum care, support professional training, strengthen operational capacity, and expand community outreach. Resources will help ensure mothers receive consistent prenatal visits, birth support, postpartum wellness care, and lactation guidance. Investment also supports culturally-informed training and secure, organized service delivery systems. All funds will be used responsibly and transparently to expand maternal-wellness access and improve outcomes for families in Greensboro and surrounding communities.
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Business Plan
Over the next five years, I plan to expand Heal(HER) Devine Soul Inc. into a full-service maternal-wellness hub serving families across Greensboro and surrounding communities. My growth strategy centers sustainability, community partnership, and high-quality care rooted in dignity, education, and holistic support. Year 1–2: Foundation & Capacity • Strengthen systems for intake, scheduling, and follow-up care • Expand client base through partnerships with clinics, OB offices, midwives, and community programs • Complete advanced certifications (PMH-C, lactation, holistic postpartum care) • Train and contract additional birth workers to increase capacity • Build structured postpartum and perinatal mental-wellness programs Year 2–3: Program Expansion • Launch group prenatal education and postpartum circles • Introduce accessible payment models and sponsored care funds • Develop referral pathways with hospitals and local providers • Offer doula mentorship and training support to build local workforce Year 3–5: Scaling & Community Impact • Secure a wellness space for classes, support groups, and care coordination • Build a small interdisciplinary team (doulas, lactation, mental-wellness support) • Increase partnerships with school-based and community-based maternal initiatives • Establish a community donor and sponsor network to fully support low-income clients • Track long-term maternal wellness outcomes to show impact and attract larger funders My long-term vision is to create a trusted community maternal-care center that walks with families from pregnancy through postpartum, while building a pipeline of trained Black birth workers and community healers. Growth will happen with integrity, clear systems, meaningful relationships, and a commitment to making quality support accessible for every mother, regardless of circumstance. Why Investors Should Invest in Me Investors should invest in me because I am building something rooted in purpose, community, and long-term impact. This work was born from lived experience, a deep calling, and a commitment to changing the way mothers are supported before, during, and after birth. I am not building a business for a moment — I am building a legacy of care, access, and healing for families who deserve better. I bring passion, discipline, and a clear plan to grow a sustainable maternal-wellness ecosystem that will serve generations. I have already proven that I can connect with families, build trust in the community, and move this mission forward with limited resources. With investment, I can scale the impact — train more birth workers, expand postpartum programs, strengthen partnerships with healthcare providers, and ensure that every mother we serve receives consistent, culturally-centered support. Investing in me means investing in healthier births, healthier families, and a stronger community. It means supporting a leader who is hands-on, dedicated, and deeply connected to the women and families I serve. I am not just asking for funds — I am inviting partners to join a movement that improves maternal health outcomes, empowers mothers, and creates real change in the lives of the people who hold up our communities. I will steward funding with care, transparency, and accountability. Wins for this organization are wins for the community — and for every family who deserves a safe, supported, and sacred birth journey.
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Self Identified Competition
In the maternal-care landscape, our competitors are also our collaborators in improving outcomes for birthing families. While we each hold a shared mission of supporting mothers, Heal(HER) Devine Soul stands apart through our holistic, culturally-centered, trauma-informed approach and our deep community connection in Greensboro. 1. Hospital-Based Maternity Support Programs Local health systems offer prenatal education, lactation support, and sometimes doula referrals. These programs are valuable, but they often face high caseloads and shorter appointment times, which can leave gaps in emotional support, cultural alignment, and continuity postpartum. How we differentiate: • Consistent care from pregnancy through postpartum • Cultural and emotional safety at the center of care • Extended support well beyond discharge ⸻ 2. Established Doula Collectives + Private Agencies There are doula groups in the Triad region serving private-pay clients. Many offer excellent support but operate with traditional fee models that can be inaccessible for low-income or first-time mothers who need the most holistic support. How we differentiate: • Accessibility focus — sponsored care, sliding scale, and fund-supported clients • Holistic wellness integration (postpartum mental health, lactation, womb wellness, community healing spaces) • Long-term postpartum support up to a year ⸻ 3. State + Community Maternal Programs North Carolina has maternal-health initiatives working through nonprofits and public health agencies — typically focused on referrals, case management, or educational sessions. How we differentiate: • High-touch, relationship-based support • Direct embodied care, not just referral systems • Full-spectrum services: pregnancy, birth, postpartum, emotional wellness, lactation, womb-wellness, and community healing What makes me different from my competitors What sets me apart is the way I serve mothers — not just as clients, but as whole women stepping into one of the most sacred seasons of life. My work is grounded in lived experience, cultural understanding, emotional presence, and a deep commitment to nurturing mothers beyond the delivery room. Many providers focus only on the clinical or educational side of birth. My approach weaves together birth support, emotional wellness, postpartum care, cultural grounding, and community connection. Mothers are not rushed, overlooked, or treated like a number — they are held, seen, and supported with patience, softness, and dignity. I offer wrap-around, relationship-based care: • Extended postpartum support up to a year • Holistic wellness and emotional support • Breastfeeding and feeding guidance • A safe space for mental and spiritual wellness • Access pathways for families who traditionally get left out of quality maternal care This work goes beyond appointments and due dates. It’s a commitment to helping mothers find confidence, peace, and support in a system that often overlooks them. My impact is personal, relational, and rooted in community. I am building not only a service, but a healing space — a maternal-wellness foundation where mothers feel held, heard, and honored. That level of heart-centered care, cultural connection, long-term support, and true presence is what makes my work different.
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