Matu African Market | Application Preview
Matu African Market is seeking government funding to support several key initiatives. The funds will facilitate a move to a better location, assist in purchasing products for the store, enhance interior design, and promote marketing efforts.
The business aims for significant growth over the next five years by expanding its product offerings internationally and fostering connections with customers. Plans include utilizing social media for outreach and actively participating in networking events to attract more customers.
The applicant recognizes the challenge of securing investment for a startup but emphasizes their resourcefulness and strong community connections. Family and friends acknowledge the applicant's entrepreneurial mindset, and there is confidence that the business is committed to long-term success.
In terms of competition, the applicant believes that their competitors have high prices and quality issues, leading to customer dissatisfaction. Some customers have opted to travel long distances for better pricing and quality elsewhere.
A competitive advantage for Matu African Market will be its focus on customer needs, particularly the introduction of a delivery service. This innovation will cater to those unable or unwilling to leave home, especially during the ongoing impacts of the pandemic. The applicant is dedicated to listening to customers and adapting to their needs to foster business growth.
-
General Information
Business Registration Number: 10-863104700F-001
Location: Manassas, VA, United States
Length of Operation: 0
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
-
Funding Usage
I plan on moving to a suitable location, plan to use the fund to buy product for my store, interior design the store and spend on marketing,
-
Business Plan
I plan to grow in the next 5 years by expanding my product internationally, by getting involve(knowing)with my customer. By using social media to invite more customer and attending networking event. I know it is difficult to invest in a business that is just starting, but investor should invest in me because I am resourceful. I know lot of people and they are willing to come to my store and buy my product. My family and friend always tell me I have a mindset of a businessperson and this has always been my dream to open my own store. So, investor should invest because I can assure you that this is not a two-year company that will collapse, I am in it for the long run.
-
Self Identified Competition
what I will say about my three competitors is that their prices are extremely high. I have had friend, family and other peers complain occasionally. People have also complained about their products being expired. Some have stop going there to the point they travel miles away just to but their food product at a different cities with lower pricing. Over the course, I have listen to people complain and I myself have complained, especially with the covid-19 pandemic people are afraid to leave their home, or African mother who have kids at home but cannot leave, are looking for ways to have their product deliver to them but African store do not deliver. That is something I am going to incorporate into my business. That will give people the satisfaction to order from home and have their product deliver to them. I listen to my customer and try to meet their need, although not all need can be met but I will try to use what will make my company better and grow.
-
Contact Applicant
Subscribe to our Administrator Dashboard to gain full access to this application. Learn More
