House Of Klean | Application Preview
House Of Klean is applying for government grants to support its growth by purchasing industrial cleaning equipment, cleaning solutions, a van for transportation, uniforms, and marketing efforts.
The business plan focuses on delivering outstanding cleaning services while aggressively promoting brand awareness through both traditional and digital marketing strategies. House Of Klean plans to leverage social media platforms such as Facebook, Twitter, and Instagram, along with email campaigns and customer referrals, to reach a wide audience and capture a significant share of the market quickly. They aim to build a reputation based on integrity, service, excellence, and teamwork.
The application emphasizes the company's status as a family-owned business that prioritizes client interests. They commit to maintaining high standards and accountability in fulfilling client needs and fostering a sustainable, positive work environment.
In a competitive landscape with established players such as ABM Industries Inc., Service Master Company, and CleanNet, House Of Klean acknowledges the challenges in the global cleaning services market, particularly in developed regions. Despite this, they believe they can compete effectively by focusing on local markets and residential customers.
The company's competitive edge lies in offering high-quality services at more affordable prices than competitors. House Of Klean plans to remain flexible with its pricing strategy to ensure exceptional value without compromising service quality.
-
General Information
Business Registration Number: 844838367
Location: Philadelphia, PA, United States
Length of Operation: 1
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
-
Funding Usage
I will use the funding to purchase industrial cleaning equipment, cleaning solutions, a van for the business to travel, uniforms and marketing the business.
-
Business Plan
In our pursuit of financial success, we will be conscious of delivering excellent services. To reach our target market and gain significant ground in the market, both conventional and digital marketing strategies will be adopted to positively create brand awareness. We will utilize various social media platforms to attract prospective users by flooding pages with catchy images and videos. In addition to our local marketing strategies, we will also use several online marketing channels to reach our potential customers and expand our base. Social media platforms such as Facebook, Twitter, and Instagram will be used alongside email campaigns, office visiting, and referrals to get people aware of our unmatchable services. We want to capture a large percentage of country landscape in just a few years of business operation. We aim to attain the climax spot in the market as soon as possible as well. Our vision reflects our values: integrity, service, excellence, and teamwork. Investors should invest in House Of Klean because we are a family-owned business. They will be responsible for taking both the executive and administrative decisions for the company. Our client's best interest will always come first, and our values and professional ethics will guide everything we do. We will ensure that we hold ourselves accountable to the highest standards by meeting our client's needs precisely and completely. We will cultivate a working environment that provides a rational, sustainable approach to earning a living and living in our world, our partners, employees, and our clients.
-
Self Identified Competition
• ABM Industries Inc. • The Service Master Company, LLC • CleanNet The global cleaning services market holds high competition majorly in developed regions. According to the study, the U.S. janitorial services industry is fragmented with 50 top companies generating about 30% of revenue. Large companies have better foothold in the market by serving customers with multiple locations, whereas small companies compete efficiently in local markets, especially for small businesses and residential customers. What make us different is our prices. Although we will be providing services of the highest quality and professional standard only, they will still represent excellent value for their prices. Our pricing system is based on what is obtainable in the industry. We do not intend to hike prices. We will be flexible with our prices as they are subject to change at any time. We will keep a close check on competitors and charge a more affordable fee than what they charge to continue serving our clients. Our prices will never affect the quality of our services
-
Contact Applicant
Subscribe to our Administrator Dashboard to gain full access to this application. Learn More
