Fernway Clothing, LLC | Application Preview
Fernway Clothing, LLC is applying for government grants to enhance its marketing efforts, which will include both online and offline strategies. The online approach involves social media and Google ads, while the offline aspect will focus on in-person events like pop-ups and collaborations with non-profits. The team behind the brand is composed of experts in branding, design, website development, social media, and marketing strategy, all of whom are committed to the vision of the company and are providing their services at a lower cost due to their belief in the brand.
The business plan emphasizes the collaborative nature of the team, with a strong focus on maintaining brand identity and creating unique designs. The founder actively engages in networking and sales, aiming to establish Fernway Clothing as a million-dollar brand. The team’s willingness to work at reduced rates highlights the passion they have for the project, underscoring the need for grant funding to support and advance their initiatives.
Fernway Clothing distinguishes itself from competitors by offering high-quality, creative designs that go beyond typical travel-themed apparel. Rather than simply selling clothing, the brand fosters a community centered around the value of travel experiences. They provide practical advice on travel preparation, packing, and organization, and feature blogs that share diverse travel experiences. This comprehensive approach not only inspires potential customers but also educates them on how to travel affordably and meaningfully, positioning the brand as a leader in the lifestyle and travel apparel market.
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General Information
Business Registration Number: 595-85-6896
Location: HIALEAH, FL, United States
Length of Operation: 0
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
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Funding Usage
My plan for this funding is to use it towards our marketing plan. We will have two separate plans online and offline. Online we will be running ADs through social media and eventually Google. Offline, we plan to do in person events. For example, pop-ups and collaborating with non-profits. I have a team that consists of branding, social media manager, website developer, and marketing strategist. They have all offered me low-budget services because they believe in my vision.
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Business Plan
I currently have a team of talented people who truly believe in the vision and mission of Fernway Clothing. I have a branding manager who has completely developed the brand with me and makes sure we stay true to our brand with everything we do. I have a designer who draws new designs each month for new collections. I have a website developer, that makes sure our website stays up to date. I have a social media manager and community manager. They make sure our presence on social media is on brand and provides value to our customers. They also negotiate any influencer or brand ambassador agreements. I have a marketing strategist, that puts a plan together and oversees the project. We run ADS online, will be attending in person events, and collaborating with other companies that align with our vision. I am the face of the business, always networking, selling and getting out there. Together we have plans to make this a million dollar brand. You may ask why do I need a grant with this kind of team? Well this team believes in me so much, that they have created a low-budget proposal for their services. They are worth so much more than what I could currently pay them. Fernway Clothing is so much more than just a clothing brand. In 2016 I went on a solo trip around 8 countries in Europe, this completely changed my view in life. I had just gone through a traumatic experience, like many of us have in our lifetime, and needed to press the reset button. This trip showed me how small we truly are. There is so much out there to discover and explore. So many people to connect with and cultures to learn from. Life shouldn't be about survival, it should be about experiences. I am here to inspire others to get out there. And show people that you can travel on a dime. This apparel doesn't represent a brand, it represents the Fernway Community.
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Self Identified Competition
Our competitors mainly sell apparel that has travel quotes, or gear for travel purposes. Some of them do offer travel vlogs on their site. We always make sure to deliver quality in everything we do. Starting with the designs we make, these are not designs that could be done on a circuit machine at home. Some of these designs are even hand-drawn. We mainly do DTG printing, meaning the design goes seamlessly into the shirt, instead of looking like a sticker on top. We select the best quality clothes. Ship samples to us before we approve. We do photo-shoots for the website and lifestyle, wearing our pieces. We provide information on how to pack, how to pick an airline, how to organize for a trip, etc. We don't only inspire our customers to travel through pictures, we advise them on how they could do it. We also share blogs of people's travels. People who seek adventure and people who like luxury style trips. Our competitors offer either gear for traveling (just like amazon does), or very simple apparel with designs that could be done on someone's circuit at home. We are about building a community and raising awareness on how travel can enrich your lives.
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Contact Applicant
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