JustLykeYou | Application Preview
JustLykeYou is applying for government grants to fund its business, which focuses on a unique boutique offering matching clothing for parents and children. The funding will be allocated to store-related expenses, including employee salaries and merchandise.
The business aims to establish itself as a leading family clothing retailer, both online and in physical stores. Recognizing a gap in the market, JustLykeYou plans to expand to at least three additional locations within five years, capitalizing on the high demand for coordinating family outfits for various occasions throughout the year.
Approval of the funding is justified by the increasing need for “mommy and me” clothing, which presents continual revenue opportunities due to its relevance for holidays, birthdays, and family events. Unlike many competitors, JustLykeYou will focus on building a brand with a community-oriented approach, creating job opportunities within a family-friendly environment.
Key competitors include Amazon and Alibaba, both of which offer similar clothing but lack a specialized focus on matching family outfits. Sparkle in Pink is also noted as a competitor with a strong market presence since 2011. However, JustLykeYou plans to differentiate itself through its combination of a physical store and online presence, supported by robust marketing strategies aimed at engaging its target audience. The company's commitment to social responsibility and community engagement further strengthens its competitive edge, as it strives to become the leading family boutique nationwide.
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General Information
Business Registration Number: 86-1311286
Location: Indianapolis, IN, United States
Length of Operation: 1
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
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Funding Usage
Funding usage would include expenses for store boutique including employees and clothing merchandise.
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Business Plan
I plan to grow my business by becoming one of the top family online boutiques and in-store clothing site. There are very limited clothing stores that offer matching sets and accessories for parents and children. I will eventually become nationwide and in five years have at least three more stores. Investing in my company would be very beneficial due to the high demand of the merchandise. The “mommy and me” clothing boutique (also available online) is a high demand for varies occasions. Some examples consist of holidays, birthdays, celebrations, family photos, etc. Occasions take place all year round which means ongoing purchases and guaranteed revenue. Currently there are not many options while shopping and searching for family outfits. This would stand out from other stores because it’s a demand that I would achieve successfully. In addition, the stores would create family orientated job positions.
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Self Identified Competition
Amazon is on of my top competitors because Amazon is one of the top online stores everyone has utilized for years. Amazon offers more than matching outfits and would be considered “one stop shop”. Alibaba is one of my top competitors because there are multiple vendors that offer “mommy and me” outfits for cheap. Sparkle in Pink is one of my top competitors because this company offers “mommy and me” outfits and has been in business for since 2011 and has grown tremendously since 2011. JustLykeYou would stand out because there would be an on-site store and online boutique. There are many marketing campaigns including social media to attract the audience. My company would take social responsibility by creating jobs in a family orientated environment and be the voice of the clothing demand. JustLykeMe has the drive to become the #1 family boutique nationwide.
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Contact Applicant
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