Grimes Ventures, LLC | Application Preview
Grimes Ventures, LLC is seeking government grant funding to cover expenses exceeding revenue as they finalize their product offerings and open a new storefront.
Their business plan outlines a five-year strategy. In Year 1, they aim to develop appealing designs for their homeopathic product line and launch an e-commerce website, alongside social media marketing. Year 2 focuses on securing a storefront, marketing their products through a magazine and direct mail, and creating a second product line targeting spas and wellness centers. In Year 3, they intend to expand this spa-focused brand nationally and enhance their original product line. By Year 4, they plan to establish a natural wellness center that offers affordable memberships aimed at promoting health awareness. In Year 5, they hope to secure research opportunities related to natural wellness and continue to grow their brand portfolio while prioritizing health over profits.
The application emphasizes the anticipated exponential growth of the business, as the demand for holistic, handmade products is increasing as alternatives to pharmaceuticals. The competition includes individual sellers on platforms like Etsy, natural food retailers like Sprouts and Whole Foods, and cosmetic brands like Credo and Lush. Grimes Ventures believes their competitive edge lies in their diverse range of luxurious yet affordable products, underscoring that health and wellness should be viewed as a lifestyle rather than merely a business venture.
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General Information
Business Registration Number: 85-4254255
Location: Garland, TX, United States
Length of Operation: 1.5
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
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Funding Usage
Difference from expenses to actual revenue. Looking for assistance to finalize product line, secure new storefront.
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Business Plan
Year 1 (now) - create mainstream designs for homeopathic products that attract the eye (product line 1). Establish website to begin online sales and promotions. Go live on social media (Instagram, Facebook, tiktok). Year 2 - secure new storefront location. Create magazine of products (product line 1) and USPS EDDM to neighboring families. Create designs for spa focused line of products (product line 2), which can be driven to health spas, gyms, nail salons, lounges, hotels. Increase batch sizes while maintaining the ‘handmade’ quality. Year 3 - Push spa brand nationwide, joining forces with nationwide brands, piggybacking products. Expand original (product line 1). Year 4 - Expand retail shop opened in year 2 to natural wellness center, affordable, monthly memberships affordable to all. Health focused, professional driven, affordable health awareness. Year 5 - secure research opportunities to conduct studies on natural wellness and the benefits of homeopathic remedies. Continue to grow the brands under our umbrella while holding our standards high, keeping health ahead of profit. Exponential growth foreseen. Holistic, handmade and quality products to treat ailments and issues are becoming mainstream alternatives to using pharmaceuticals. If done correctly, this could create a new industry of consumer goods.
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Self Identified Competition
Top competitors are individuals on Etsy who promote the use of natural handmade medicines. Secondly are shops including Sprouts and Wholefoods (but these are high end supermarkets, not primarily affordable natural wellness shops). Third would be places selling cosmetics such as Credo and Lush who sell ‘clean’ cosmetics, serums, topicals and bath related goods. A series of brands that combine the feeling of luxurious, natural, handmade, fresh and affordable. What differentiates is our understanding that health and wellness is not a business, it is a lifestyle that can be evoked in all of us. From bath and body to knowledge about our blood pressure, vitamins and our overall health, understanding how to feed our bodies with goodness.
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Contact Applicant
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