DNG GEAR, LLC | Application Preview
DNG GEAR, LLC is seeking government grants to enhance its operations and growth. The proposed funding will support various essential services to scale the business, including hiring a team of professionals like a website designer, photographer, digital marketer, accountant, and lawyer. These experts will help create a new website, generate captivating product imagery, and expand brand visibility on social media.
The funds will also be used to replenish inventory, design customized tags and packaging, and rent a small facility for storage, washing, and shipping products. Additionally, DNG plans to purchase equipment like a high-grade washer and dryer to ensure quality and hire one or two employees to improve packaging and shipping efficiency.
In the next four years, DNG aims to build a skilled team of digital marketers and strategically expand using various online platforms, with an eventual goal of international growth by year five. The founder emphasizes a strong sense of determination and responsibility, assuring potential investors that their funding will yield significant returns.
DNG faces competition from established fitness apparel brands like GymShark, Rhone, and RyderWear. However, its unique competitive edge lies in its branding, which is inspired by the biblical story of David and Goliath. This narrative empowers customers by resonating with personal challenges and triumphs, creating a strong emotional connection. DNG positions itself not just as a brand but as a mindset that appeals to individuals striving to overcome their own obstacles.
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General Information
Business Registration Number: 87-1229196
Location: Dulles, VA, United States
Length of Operation: 5
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
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Funding Usage
The funds received will be utilized for a multitude of necessary services. The first will be to employ a team to help scale my company. They include: a professional freelance website designer to assist me in creating a professional, new and innovative website to capture leads and convert them into paying customers. A professional photographer to take captivating product images for my website. A professional digital marketer, to help expand my brand on social media bringing in leads and paying customers. An accountant to ensure all my financials from the business are properly maintained and finally, a lawyer to ensure the business is operating within its legal parameters. The funds will also be utilized for ordering new product and replenishing existing product; along with customizing tags, labels, and packaging to optimize professionalism and give the customer a better experience. In addition, the funds will be utilized for renting out a small 1,000 – 1,200 sqft. facility utilized to store inventory, wash, package and ship out product as orders come in. With that, I will also use the funds to purchase a high-grade washer and dryer and steamer to ensure a presentable product to my customers. Lastly, I will use the funds to hire one or two employees to help package and ship out product for faster delivery resulting in more satisfied customers.
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Business Plan
Within the next four years I will build a strong team of five or six high trained digital marketers. We will strategize the most effective ways to expand DNG using social media, podcasts, and YouTube. By year 5, we will be ready to expand internationally. When investors invest in me, they're investing in a man with a truly scary amount of determination, dedication, and drive. I say this humbly, but I don't know anyone with a higher level of those three traits than myself. I believe and have seen time and time again the fruits of seeds planted. When I say something will happen, it does. I grew up in a church family so at a very young age I learned that with God by my side, nothing is impossible. I'm currently ten and a half years into my military career and to date, it's been very successful. When investors invest in me, they will receive something from me that not a lot of people can offer and that is, peace of mind. Not only will they receive peace of mind, but also excitement, excitement knowing their hard-earned dollars will indeed multiply and continue to multiply, and multiply, and multiply.
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Self Identified Competition
My top 3 competitors to date are: GymShark, Rhone, and RyderWear. These 3 companies are listed as the top 3 fitness apparel companies of 2020. Here's why DNG is a complete gamechanger in the fitness apparel arena. First let's talk about the name. DNG stands for David and Goliath, a story most are familiar with. DNG is not just a brand, but a mindset. The DNG mindset is all about empowerment, conquering the things that have tried and continue to try and stop us from becoming our greater selves. Everyone has a story, and in those stories, you'll be sure to find challenges we've all had to face and overcome in order to be where we are today. DNG is a brand that resonates with everyone. How does this tie into the growth of the company? Well, it's no secret that most of our purchases go towards the things we feel validates our identify on a subconscious level. For instance, if I were selling golf apparel and someone has never played, nor has any interest in golf, chances are they will not spend their hard-earned dollars towards something that doesn't validate their identity. This is why DNG is so powerful, because everyone can identify with David defeating their own Goliaths of life. Even you, the reader today, may recall the challenges in life you had to face and overcome to be where you are today. You, and millions more, are the symbol of DNG. A champion, a warrior, an overcomer.
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